Head of Marketing

SubjectToClimate

. Own how SubjectToClimate reaches teachers .

Posted 11/9/2026contractRemote • United StatesLead💰 $57 - $78 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that effectively reach teachers, leveraging data-driven decision-making and innovative approaches. Proficient in product marketing, particularly in utilizing video and social content to enhance adoption and engagement.

Highest-signal resume keywords

Email Marketing StrategyProduct Marketing ExperienceData-Driven Decision MakingSocial Media StrategyTeam Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLead MagnetsSegmentationUser JourneysProduct MarketingVideo Content CreationSocial Content StrategyData AnalysisAI LiteracyInfluencer Partnerships

Soft Skills

Team LeadershipCollaborationAdaptabilityCommunicationCreativity

Tools & Technologies

MailerLiteGA4Google AdsFullStoryMarketing Tools

Industry Keywords

EducationEdTechClimateTeacher EngagementMarketing Strategy

About the role

Key responsibilities & impact

Own how SubjectToClimate reaches teachers
Set marketing strategy and lead a small team
Set marketing strategy and campaign calendar against annual teacher reach goals
Refresh campaigns and channel mix using new approaches, tools, and partners
Use data to decide what to keep, cut, and scale, and report results to the COO and Executive Team
Build and launch product marketing strategy for the AI-powered localization tool
Turn new features into teacher-facing messaging, demos, and launch plans that drive adoption
Use short video and social content to spread tools teacher to teacher
Grow the teacher email list through lead magnets, segmentation, clear user journeys, and other pathways
Connect email activity to teacher behavior on the site
Adapt email marketing to changes in AI filtering and inbox placement
Develop a social strategy including potential influencer and teacher-creator partnerships
Maintain consistent brand voice and messaging
Manage and develop the Digital Marketing Manager and Marketing Designer
Work closely with Content and Tech teams
In the first 90 days, learn about teachers, build and present product marketing strategy for the AI localization tool, and refresh campaign and channel strategy

Requirements

What you’ll need

A genuine connection to the mission, whether from climate, education, or working with kids
Email marketing strategy experience, including lead magnets, segmentation, and user journeys
Product marketing experience, especially using video and social content to drive adoption and word of mouth
Track record of data-driven decisions
Social media strategy experience beyond basic posting and scheduling
At least two years managing and developing a team
Strong AI literacy, including AI's impact on email deliverability and marketing tools
Comfort being a player-coach in a small team
Experience with MailerLite or connecting email marketing to on-site user behavior (nice to have)
Experience with GA4, Google Ads, FullStory, or similar analytics tools (nice to have)
Experience running influencer or creator partnerships (nice to have)
Knowledge of marketing tools and channels beyond the usual playbook (nice to have)
Background in education, edtech, or product (nice to have)
Classroom teaching experience is not required