Head of Social

Substack

. Own Substack’s presence on external social channels .

Posted 11/3/2026full-timeNew York City • New York • United StatesLead💰 $180,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy, team leadership, and audience engagement, with a strong focus on driving consumer discovery and brand positioning across various platforms. Proficient in using data and insights to inform content decisions and measure social performance.

Highest-signal resume keywords

Social Media StrategyTeam LeadershipAudience EngagementContent Performance MeasurementBrand Positioning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent CreationData AnalysisPerformance MetricsShort-Form VideoText-First FeedsCampaign ExecutionCommunity DevelopmentCreative StrategyGoal Setting

Soft Skills

Strong Writing SkillsCommunication SkillsJudgmentCultural CredibilityInterest in Independent Media

Industry Keywords

MediaPublishingCreator EconomyConsumer TechnologySocial Platforms

About the role

Key responsibilities & impact

Own Substack’s presence on external social channels
Turn social into a driver of consumer discovery, creator growth, and cultural credibility
Define Substack’s social vision and platform-by-platform strategy
Hire, manage, and develop a multidisciplinary social team across strategy, creative, and community
Set a high bar for craft and judgment
Turn brand positioning into a consistent point of view across daily posts
Build and execute larger social moments for major brand campaigns
Build rapid-response systems and strategy for relevant stories
Partner with Partnerships and Editorial to spotlight writers, podcasters, and video creators
Work with Product and Growth to turn launches and features into social stories
Define metrics connecting social to business outcomes and report to leadership
Use data, testing, and audience insight to guide content decisions
Report directly to the Head of Brand & Communications

Requirements

What you’ll need

8+ years in social media
3+ years leading teams
Experience ideally at a media, publishing, creator-economy, or consumer technology company
Track record of building a recognizable voice and growing an audience on social platforms
Deep familiarity with social platforms, including short-form video and text-first feeds
Ability to set goals, test, measure, and report on social performance
Strong writing and communication skills
Genuine interest in independent media and its culture
Being a Substack creator is a plus
Must be located in the United States
Must answer whether immigration support or visa sponsorship is required to continue working in the United States

Benefits

Comp & perks

Equity
Exceptional benefits
Competitive compensation package