Digital Marketing Lead

Summit

. Collaborate with internal and external teams from public-facing departments across the regional U.S.

Posted 11/10/2026full-timeLakeland • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including SEO/AEO implementation, email automation, and campaign analysis. Proficient in managing website content and utilizing digital tools for effective marketing execution.

Highest-signal resume keywords

Digital Marketing StrategySEO/AEO ImplementationEmail Automation in Salesforce Marketing CloudWebsite Management with WordPressGoogle Analytics Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing KnowledgeSEO/AEO AnalysisEmail AutomationWebsite/CMS ManagementProject ManagementData AnalysisContent MarketingVideo ProductionAI ProficiencyLead Management

Soft Skills

Interpersonal SkillsCollaboration SkillsAnalytical ThinkingCreative ThinkingAttention to Detail

Tools & Technologies

Salesforce Marketing CloudGoogle AnalyticsSemrushBrightEdgeSurfer SEOAdobe ExpressCanvaAdobe PremiereAdobe AuditionYouTube

Industry Keywords

Digital AdvertisingCampaign TrackingContent CreationInsurance Field ExperiencePublic Website Management

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Collaborate with internal and external teams from public-facing departments across the regional U.S. footprint
Drive digital advertising strategy and implementation while tracking campaign results and ROI
Help manage public website updates, metrics, analysis, and page builds and updates
Analyze and improve organic SEO/AEO
Execute lifecycle marketing for prospects and customers using sales data, email automation, and content marketing
Manage and improve the company’s presence on YouTube and Vimeo
Contribute to video and audio production
Communicate with technical and non-technical stakeholders and business collaborators
Occasionally train employees on related digital tools and applications
Maintain specialized knowledge and improve digital initiatives and AI innovation as a subject matter expert
Perform other related duties as assigned

Requirements

What you’ll need

5+ years of successful experience in a corporate, agency, or consulting organization
Broad-based digital marketing knowledge
Website/CMS management and page building, including WordPress and builders
Email automation and lead management, ideally in Salesforce Marketing Cloud
Google Analytics experience
SEO/AEO implementation and analysis using tools such as Semrush, BrightEdge, or Surfer SEO
Experience with LinkedIn Ads, Google/YouTube, and Meta advertising platforms
AI proficiency with Copilot and Claude
Experience building creative in Adobe Express and Canva, and with standalone AI video and design tools helpful
Working knowledge of Adobe Premiere and Audition helpful
Solid understanding of managing a digital marketing tech stack
Ability to learn new technology quickly
Understanding of marketing practices and principles
Project management skills, ability to juggle multiple tasks, meet deadlines, and maintain attention to detail
Ability to move between creative and analytical thinking
Excellent interpersonal and collaboration skills
Command of verbal and written English
Bachelor’s degree in a relevant discipline or equivalent experience
Experience in the insurance field helpful, not required
Must be authorized to work in the United States without current or future employment visa sponsorship

Benefits

Comp & perks

Medical, dental, and vision coverage
Wellness plans
Parental leave
Adoption assistance
Tuition reimbursement
Paid Time Off
Paid holidays
401(k) plan with company match
Employee stock purchase plan
Commuter benefits
Hybrid work environment with 1 day work from home