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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing and business development, with a strong focus on cultivating agency relationships and driving revenue growth through tailored insurance solutions. Proficient in market research, competitive analysis, and compliance with insurance regulations.
Highest-signal resume keywords
Strategic Marketing PlansBusiness DevelopmentInsurance SolutionsMarket ResearchAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic Business DevelopmentMarket Share GrowthCross-Selling StrategiesUp-Selling StrategiesCompetitive AnalysisData InterpretationUnderwriting RulesRisk Management
Soft Skills
Relationship CultivationCustomer-Centric MindsetDecision-Making Ability
Certifications & Qualifications
Associate in Underwriting (AU)Chartered Property Casualty Underwriter (CPCU)Certified Insurance Counselor (CIC)Program in General Insurance (INS)Associate of Risk Management (ARM)
Industry Keywords
Insurance LawsAgency DynamicsMarket PlacementSales TargetsTravel Requirements
About the role
Key responsibilities & impact- Develop strategic marketing plans considering agency strengths, competitors, and market conditions for the assigned territory
- Identify and secure profitable new business opportunities
- Develop and implement strategic plans to increase market share
- Cultivate and maintain relationships with key agencies
- Provide tailored insurance solutions to agencies
- Educate agencies on product features, market placement, and effective selling techniques
- Achieve or exceed sales targets to drive revenue growth
- Develop and execute cross-selling and up-selling strategies
- Conduct market research and competitive analysis
- Identify trends, opportunities, and threats to inform strategic decision-making
- Visit agents and brokers through frequent day and overnight travel
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Business Administration, Marketing, or a related field
- Minimum of 5 years of experience in strategic business development, marketing, or a related role
- Completion of or continuing progress toward certifications including Associate in Underwriting (AU), Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Program in General Insurance (INS), or Associate of Risk Management (ARM)
- Reside in the territory or be willing to relocate
- Strong understanding of agency dynamics, marketing, underwriting, and risk management
- Proficiency in interpreting competitive data and industry trends
- Ability to ensure compliance with insurance laws and regulations
- Ability to apply underwriting rules, guidelines, and rating manual standards
- Strong analytical skills with the ability to use data to inform decisions
- Demonstrated decision-making ability and customer-centric mindset
- Frequent day and overnight travel (60%–80% of time)
- Must be authorized to work in the United States without current or future sponsorship
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Wellness plans
- Parental leave
- Adoption assistance
- Tuition reimbursement
- Paid Time Off
- Paid holidays
- 401(k) plan with company match
- Employee stock purchase plan
- Commuter benefits