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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading go-to-market strategies and developing differentiated value propositions within the Group Retirement Services sector. Proven ability to align cross-functional teams and execute strategic communications that resonate with both sponsors and members.
Highest-signal resume keywords
Go-To-Market StrategyDemand GenerationStrategic CommunicationsValue Proposition DevelopmentBilingualism (French and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningMarketing Investment AnalysisConsumer-Facing Wealth Management StrategiesPerformance Targets and ROI MeasurementTeam Leadership
Soft Skills
Cross-Functional CollaborationExecutive MessagingThought Leadership
Industry Keywords
Group RetirementIndividual Wealth ManagementBankingFinancial ServicesMarket Intelligence
About the role
Key responsibilities & impact- Lead the strategy differentiating Group Retirement Services (GRS) in the market
- Lead the GRS narrative, value proposition and go-to-market strategy
- Unite sponsor and member perspectives into a differentiated market position
- Align communications and cross-functional execution with Corporate Marketing and Communications and member marketing leadership
- Represent GRS on key Sun Life marketing strategies and initiatives
- Translate GRS objectives into go-to-market roadmaps for priority segments and audiences
- Develop differentiated value propositions and audience-specific messaging
- Establish marketing investment priorities, performance targets and ROI measurement
- Lead demand generation and align with Business Development on lead qualification, handoffs and follow-up
- Align enterprise and member-level mandates, responsibilities and measures
- Set strategic communications and thought-leadership agendas
- Guide executive messaging and external communications across events, sponsorships, advertising and digital channels
- Lead cross-functional launch governance for products, investment solutions and innovations
- Turn market intelligence, sponsor needs, member insights, competitor positioning and channel feedback into recommendations
- Lead and develop a team of over 10 marketing and communications professionals
Requirements
What you’ll need- University degree or post-secondary education
- 10+ years of relevant industry experience
- Experience in Group Retirement, Individual Wealth Management, Banking, or related financial services sectors
- Experience leading go-to-market strategy, demand generation and marketing investment analysis
- Experience developing consumer-facing wealth management marketing strategies informed by member insights
- Expertise in strategic communications, value proposition development, market positioning and go-to-market leadership
- Banking and/or wealth management experience preferred
- Must be able to travel on a regular basis
- Bilingualism (French and English, oral and written) required for Quebec-based roles
Benefits
Comp & perks- Hybrid work arrangement with flexibility to work from the office and virtually based on business, Client and employee needs
- Incentive plans for eligible employees, with payments subject to individual and company performance
- Sales incentive plans for certain sales-focused roles
- Accommodation support during the application process
- Opportunities for growth and professional development with supportive leaders and colleagues