Director, Distribution Channel Marketing

Sun Life

. Lead the strategy, planning and optimization of advisor-focused marketing, channel enablement and advisor experience initiatives across wealth and insurance businesses .

Posted 10/14/2026full-timeToronto • CanadaLead💰 CA$130,000 - CA$180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading integrated marketing and advisor enablement strategies within financial services, with a strong focus on advisor engagement, sales growth, and performance measurement. Proven ability to influence senior leadership and manage cross-functional teams while ensuring compliance with regulatory requirements.

Highest-signal resume keywords

Financial Services MarketingAdvisor EnablementPeople LeadershipIntegrated Marketing ProgramsBilingualism in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingSales EnablementPerformance MeasurementBudget ManagementCampaign StrategyClient AcquisitionAdvisor DevelopmentData AnalysisGrowth StrategyEngagement Strategy

Soft Skills

InfluencingCommunicationLeadershipCollaborationChange Management

Industry Keywords

Wealth ManagementInsuranceDistribution StrategyAdvisor ExperienceContinuing EducationWebinarsConferencesThought-Leadership EventsOperational PerformanceRegulatory Compliance

About the role

Key responsibilities & impact

Lead the strategy, planning and optimization of advisor-focused marketing, channel enablement and advisor experience initiatives across wealth and insurance businesses
Establish and lead an integrated advisor marketing and enablement strategy across wealth and insurance channels
Create a consistent advisor value proposition and experience
Translate business, distribution and product priorities into coordinated advisor engagement plans supporting adoption, client acquisition, sales growth and advisor capability
Serve as a strategic partner to senior leaders across Distribution, Marketing, Product, Sales and Advisor Development
Influence priorities, resource allocation and business outcomes
Set the direction for advisor experience and enablement programs, including continuing education, webinars, conferences, events and scalable learning experiences
Provide strategic leadership and governance for integrated marketing plans, campaigns and advisor communications across wealth and insurance
Establish performance measures connecting marketing investments to advisor engagement, adoption, pipeline, sales impact and advisor satisfaction
Provide recommendations to senior leadership
Lead and coach three people leaders and their teams
Oversee budgets, resource allocation, operational performance and adherence to brand, legal, regulatory and governance requirements

Requirements

What you’ll need

10 or more years of progressive experience in financial services marketing, distribution strategy, channel marketing, advisor enablement or sales enablement
Five or more years of people leadership experience, including experience leading people managers and their teams
Experience leading integrated marketing and enablement programs in wealth management, insurance, banking or another financial services environment
Experience developing advisor-facing growth, engagement or capability-building strategies and leading complex initiatives involving senior stakeholders and cross-functional teams
Knowledge of advisor distribution models, client acquisition and retention, sales enablement, advisor development, campaign strategy and performance measurement
Experience managing budgets and using data, insights and defined performance indicators to connect marketing investments with business outcomes
Ability to communicate recommendations to senior leaders, influence across organizational boundaries, align partners around shared priorities and lead through change
Bilingualism in French and English, both oral and written, required for Quebec positions
Experience supporting both wealth and insurance businesses is an asset
Experience developing advisor conferences, continuing education programs, thought-leadership events or advisor learning initiatives is an asset
Exposure to distribution, wholesaling or field leadership organizations is an asset

Benefits

Comp & perks

Opportunities to own your career development through continuous learning, skill-building and coaching
A caring, supportive and inclusive culture
A collaborative and interactive team environment
Wellness programs that support mental, physical and financial health
Hybrid work flexibility, with the choice to work from the office and virtually based on business, client and individual needs
Participation in various discretionary incentive plans for eligible employees, subject to individual and company performance
Sales incentive plans for certain sales-focused roles, based on individual or group sales results
Accommodation support during the application process and alternative-format job postings