Manager, Marketing Analytics, Insights

Sun Life

. Own data and insights for the External Digital Funnel, including web, paid, organic search, LLM discoverability, and social media .

Posted 11/5/2026full-timeToronto • CanadaSeniorLead💰 CA$85,000 - CA$128,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing analytics, strategy development, and performance optimization, with a strong focus on data-driven decision-making and effective communication with senior leadership. Proficient in leveraging advanced analytics tools to derive insights and enhance user experience across digital channels.

Highest-signal resume keywords

Digital Marketing AnalyticsAdobe AnalyticsData VisualizationSEO And SEM OptimizationFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingData AnalysisKPI DefinitionA/B TestingPerformance TrackingMarketing TechnologyUser Experience ImprovementForecastingStrategic RecommendationsVisual Analytics

Soft Skills

Interpersonal SkillsCollaborationPresentation SkillsWritten CommunicationPrioritization

Tools & Technologies

Adobe TargetMicrosoft ExcelTableauPowerPointGoogle PlatformsMetaAmazonLLMsRedditTikTok

Certifications & Qualifications

MBADigital Analytics Certification

Industry Keywords

Life InsuranceWealth ManagementFinancial ServicesDigital Media StrategyMarketing Campaigns

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own data and insights for the External Digital Funnel, including web, paid, organic search, LLM discoverability, and social media
Track paid funding performance over time, identifying opportunities and missed or exceeded targets
Provide a single source of truth for external digital teams and agency partners to optimize digital marketing campaigns
Identify trends in organic search and social media performance and share of voice in relation to media spend and seasonality
Partner with SEO and SEM teams to optimize engines and lead the A/B testing agenda
Define and analyze core marketing KPIs, including impressions, page visits, clicks, leads, conversion rates, and acquisition costs
Partner with the Manager, Leads Strategy & Insights to set targets and forecasts and explain external digital funnel performance and its impact on lead acquisition
Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations
Assist in developing business cases and financial models for strategic initiatives, including marketing technology and campaigns
Use analytics and consumer insights to prioritize investments and improve user experience on owned channels
Champion a test-and-learn strategy to scale effective digital content marketing initiatives nationally

Requirements

What you’ll need

8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
University degree in Business, Marketing, or related field
MBA or professional certifications (e.g., Digital Analytics) considered an asset
Experience in life insurance, wealth management, or another financial services industry
Expertise in visual analytics and design principles
Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
Exceptional analytical skills with ability to translate data analysis into strategic recommendations, forecasts, and planning
Deep understanding of digital marketing tracking, pixels, optimization, and measurement
Digital media strategy, planning, and buying experience; in-platform experience with Google platforms, Meta, Amazon, LLMs, Reddit, or TikTok is a plus
Superior interpersonal skills, with ability to collaborate and influence across multiple organizational levels
Ability to work independently and collaboratively with multifunctional teams
Strong presentation and written communication skills with significant exposure to senior management
Ability to manage multiple concurrent objectives, projects, and activities with effective prioritization

Benefits

Comp & perks

Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections
A collaborative and interactive team environment
Charitable giving through the You Give, We Give program, with contributions matched in many cases
Care Days for self-care or care of others
Sick Days to support well-being
Hybrid work flexibility, with the choice to work from the office and virtually based on business, client, and employee needs
Incentive plans for eligible employees, with payments subject to individual and company performance