Manager, Organic Social Media – Community

Sun Life

. Own and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms .

Posted 10/14/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$85,000 - CA$128,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic social media strategies, leveraging audience insights and data analytics to drive brand engagement and community growth. Proven ability to lead teams, manage stakeholder relationships, and adapt brand messaging across diverse platforms while ensuring compliance in regulated environments.

Highest-signal resume keywords

Organic Social Media StrategyCommunity ManagementSocial Listening PlatformsStakeholder ManagementBilingualism (French, English)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent StrategySocial AnalyticsInfluencer PartnershipsVideo Content StrategyData TranslationSEOAI and Generative SearchPerformance MeasurementAudience Insights

Soft Skills

Strategic ThinkingCommunication SkillsTeam LeadershipCollaborationInfluencing Skills

Tools & Technologies

SprinklrSocial Media PlatformsAnalytics ToolsContent Management SystemsEngagement Tools

Industry Keywords

Financial ServicesInsuranceHealthcareRegulated IndustryCommunity Engagement

About the role

Key responsibilities & impact

Own and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms
Define each channel’s role and roadmap based on audience needs, cultural relevance, brand and business priorities, and discoverability
Determine where Sun Life should lead, contribute, listen, or not participate
Adapt Sun Life’s brand expression to each platform while maintaining brand coherence
Lead audience-first, video-first content strategies
Partner with Brand, Creative, Content, SEO & Discoverability teams
Apply topical relevance, source credibility, and citation-worthy expertise to content planning
Lead proactive community engagement, moderation, and escalation within a regulated environment
Translate social listening, audience behaviour, cultural trends, and performance data into actionable insights
Lead and develop a team of Social Media Consultants
Collaborate across teams and guide external partners on integration, governance, content reuse, and operational effectiveness
Measure and communicate organic social’s contribution to brand, community, discoverability, and business outcomes

Requirements

What you’ll need

5-7+ years of progressive experience in social media, digital marketing, or content strategy
Demonstrated experience developing and executing organic social strategies for a large or complex brand
Proven expertise in building authentic influencer and creator partnerships
Strong strategic thinking and hands-on execution ability
Excellent stakeholder management and communication skills
Experience influencing across matrixed organizations and presenting to senior leaders
Deep understanding of social platforms, algorithms, community management, and evolving audience behaviours
Experience with social listening and management platforms such as Sprinklr, including publishing, engagement, listening and analytics
Strong understanding of social analytics, measurement, and translating data into business insights
Working knowledge of AI, SEO, generative search/LLM discoverability, and emerging digital trends
Experience in financial services, insurance, healthcare, or another regulated industry is an asset
Bilingualism (French, English, both oral and written) is required for Quebec
Bilingualism in English and French is a strong asset for other locations
Experience leading and developing people, including coaching, prioritization, and performance support

Benefits

Comp & perks

An environment of continuous learning, development, and improvement
Up to 6 weeks off every five years through the Sabbatical Program
Hybrid work with flexibility to work from the office and virtually
Employee well-being and mental health support through a positive work culture
Participation in various incentive plans, subject to individual and company performance