Manager, Organic Social Media – Community

Sun Life

. Own and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms .

Posted 10/14/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$85,000 - CA$128,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing organic social media strategies, with a strong focus on audience engagement, community management, and content planning. Proficient in leveraging social analytics and insights to drive brand and business outcomes while maintaining compliance in regulated environments.

Highest-signal resume keywords

Organic Social Media StrategyCommunity ManagementSocial AnalyticsInfluencer PartnershipsBilingualism in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent StrategyAudience EngagementSocial ListeningSocial AnalyticsSEODigital MarketingVideo Content StrategyPerformance MeasurementCommunity Engagement

Soft Skills

Strategic ThinkingStakeholder ManagementCommunication SkillsTeam LeadershipCollaboration

Tools & Technologies

SprinklrSocial Media PlatformsAnalytics ToolsContent Management SystemsEngagement Tools

Industry Keywords

Financial ServicesInsuranceHealthcareRegulated IndustryDigital Trends

About the role

Key responsibilities & impact

Own and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms
Define each channel’s role and roadmap based on audience needs, cultural relevance, brand and business priorities, and discoverability
Determine where Sun Life should lead, contribute, listen, or not participate
Adapt Sun Life’s brand expression to each platform’s culture and audience while maintaining brand coherence
Lead audience-first, video-first content strategies
Partner with Brand, Creative, Content, SEO & Discoverability teams
Apply topical relevance, source credibility, and citation-worthy expertise to content planning
Lead proactive community engagement, moderation, and escalation within a regulated environment
Translate social listening, audience behaviour, cultural trends, and performance data into actionable insights
Lead and develop a team of Social Media Consultants
Collaborate across teams and guide external partners
Measure and communicate organic social’s contribution to brand, community, discoverability, and business outcomes

Requirements

What you’ll need

5-7+ years of progressive experience in social media, digital marketing, or content strategy
Demonstrated experience developing and executing organic social strategies for a large or complex brand
Proven expertise in building authentic influencer and creator partnerships
Strong strategic thinking and ability to move between strategy and hands-on execution
Excellent stakeholder management and communication skills
Experience influencing across matrixed organizations and presenting to senior leaders
Deep understanding of social platforms, algorithms, community management, and evolving audience behaviours
Experience with social listening and management platforms such as Sprinklr, including publishing, engagement, listening and analytics
Strong understanding of social analytics and measurement
Working knowledge of AI, SEO, generative search/LLM discoverability, and emerging digital trends
Experience in financial services, insurance, healthcare, or another regulated industry is an asset
Bilingualism in French and English, oral and written, is required for Quebec
Bilingualism in English and French is a strong asset
Experience leading and developing people, including coaching, prioritization, and performance support

Benefits

Comp & perks

An environment of continuous learning, development, and improvement
Up to 6 weeks off through the unique Sabbatical Program every five years
Hybrid work with flexibility to work from both the office and virtually
Employee well-being and mental health support