FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content development and copywriting, with a strong ability to translate complex industry concepts into engaging communications. Proficient in leveraging audience insights and digital trends to enhance content strategy and execution.
Highest-signal resume keywords
Content DevelopmentCopywritingMarketing ExperienceAudience Insight ApplicationFinancial Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingDigital Content DevelopmentCreative Brief DevelopmentMessaging DevelopmentContent Strategy
Soft Skills
Interpersonal SkillsOrganizational SkillsAdaptabilityCreative Problem SolvingAttention to Detail
Tools & Technologies
AI ToolsSocial Media PlatformsContent Management Systems
Industry Keywords
Financial IndustryWealth ConceptsInsurance ConceptsMarketing PromotionsDigital Trends
About the role
Key responsibilities & impact- Translate marketing strategies and business objectives into clear, effective content and creative approaches
- Collaborate with designers, strategy teams and subject matter experts on creative concepts, messaging platforms and content
- Develop messaging, proof points, tone and calls to action for different audiences, channels and contexts
- Create communications aligned with Sun Life’s “relentlessly human” brand voice
- Turn complex business, product and industry information into clear, engaging, audience-appropriate communications
- Support field communications with timely and actionable messages for sales teams and field audiences
- Manage content initiatives from brief to delivery, including audiences, channels, requirements, reviewers, timelines and milestones
- Develop and maintain creative briefs, content plans and workback schedules
- Connect content across the end-to-end experience and broader content ecosystem
- Use audience feedback, performance results, insights and testing to strengthen content
- Act as a content and creative subject-matter expert by challenging briefs and recommending alternative approaches
- Report to the Manager, Content, Advisor Content & Creative within Distribution & Channel Marketing
Requirements
What you’ll need- Excellent content development, copywriting and marketing or sales experience
- Ability to distill advanced industry, business and product concepts into simple, engaging, relatable and audience-appropriate content
- Ability to generate creative solutions, monitor content and digital trends, apply audience insight and recommend content approaches
- Ability to develop content for advisors, wholesalers and end investors
- Highly organized, with attention to detail and ability to prioritize several projects simultaneously
- Ability to embrace change and adapt to evolving business and Client priorities
- Excellent interpersonal skills to consult, influence, build alignment, negotiate, build trust and provide constructive content guidance
- Ability to leverage AI and other technology tools to scale, automate and enhance content strategy and execution
- Post-secondary education in marketing, journalism or communication-related field or relevant work experience (nice to have)
- Minimum 3-5 years’ experience in marketing promotions, content development, content marketing, digital content or related roles with strong copywriting experience (nice to have)
- Knowledge of financial industry, wealth and insurance concepts (nice to have)
- Proven experience creating content for social, web and email (nice to have)
- Thorough understanding of social media platforms, including advertising (nice to have)
- Previous experience in insurance and financial services (nice to have)
Benefits
Comp & perks- Hybrid work with flexibility to work from the office and virtually
- Flexible Benefits from the day you join to meet the needs of you and your family
- Pension, stock and savings programs
- Continuous improvement and digital enterprise experience opportunities
- Diversity and inclusion initiatives
- Accommodation support during the application process