VP, Product, Marketing & Strategic Partnerships

Sun Life

. Set the strategic direction for SLGI’s product portfolio and align the roadmap with client needs, market opportunities, growth priorities and enterprise objectives .

Posted 9/21/2026full-timeToronto • CanadaLead💰 CA$195,000 - CA$270,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strategic leadership in product portfolio management, aligning product development with market opportunities and client needs. Proven ability to lead cross-functional teams, drive growth initiatives, and ensure compliance with regulatory requirements.

Highest-signal resume keywords

Product StrategyCross-Functional Team LeadershipData-Driven Decision-MakingBilingualism in French and EnglishMarket Research and Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DevelopmentMarket AnalysisCompetitive IntelligenceProduct Shelf ManagementProfitability AnalysisRegulatory ComplianceGo-To-Market StrategyProduct PositioningInvestment SolutionsBusiness Development

Soft Skills

Strategic LeadershipInfluencing Senior LeadersTeam DevelopmentCommunication SkillsDisciplined Execution

Industry Keywords

Financial ServicesAsset ManagementWealth ManagementInsuranceInvestment SolutionsMutual FundsETFsAnnuitiesClient EngagementDistribution Partners

About the role

Key responsibilities & impact

Set the strategic direction for SLGI’s product portfolio and align the roadmap with client needs, market opportunities, growth priorities and enterprise objectives
Lead product development for mutual funds, ETFs, target date funds, segregated funds, annuities, GIAs and GICs
Lead integrated go-to-market strategies to strengthen the brand, deepen advisor and client engagement and drive profitable growth
Represent SLGI through thought leadership, industry forums, partner engagements and strategic client conversations
Use analytics, client research and competitive intelligence to identify growth opportunities and improve business outcomes
Attract, develop and retain a high-performing, diverse team; build succession depth and foster accountability, innovation and continuous improvement
Provide executive leadership for product strategy, roadmap and product shelf management from opportunity identification through post-implementation review
Drive innovative product solutions and ensure competitive product design and client interests
Ensure products meet profitability targets and regulatory requirements
Oversee products post-launch and recommend product mergers and closures
Provide product support to retail and institutional distribution teams, including sales concepts, product positioning, training and ongoing support
Establish appropriate policies and improve processes and controls to mitigate investment and business risk
Lead SLGI’s marketing, brand and communications strategy
Translate market research, client insight and analytics into targeted positioning and messaging
Partner with product, distribution, business development and enterprise teams to align marketing with growth objectives
Build and manage strategic relationships with partners, asset managers and industry stakeholders
Identify partnership opportunities supporting product innovation, distribution growth and competitive differentiation

Requirements

What you’ll need

University degree or equivalent experience
10–15+ years of progressive leadership experience in financial services, asset management, wealth, insurance, investment solutions, product strategy, marketing or a related field
Proven ability to lead cross-functional teams and deliver enterprise-level growth initiatives with measurable business impact
Bilingualism in French and English, both oral and written, required for Quebec positions
Strategic and commercial leadership
Understanding of retail and institutional clients, advisors, consultants and distribution partners
Ability to influence senior leaders and mobilize teams across functions
Data-driven decision-making using research, analytics, market intelligence and performance measures
Ability to attract, develop and inspire high-performing teams and build succession depth
Credible executive presence and ability to communicate complex product, market and analytics insights clearly
Disciplined execution, governance, prioritization and measurable outcomes
Advanced education in business, marketing, analytics or investments is an asset

Benefits

Comp & perks

Hybrid work with flexibility to work from the office and virtually based on business, client and employee needs
Incentive plans for eligible employees, with payments subject to individual and company performance
Sales incentive plans for certain sales-focused roles
Accommodation support during the application process
Diverse and inclusive work environment
Professional growth supported by leaders and colleagues