VP Brand

Superpower

. Own Superpower’s brand strategy, positioning, messaging, integrated campaign roadmap and brand investment plan .

Posted 11/2/2026full-timeRemote • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, integrated campaign management, and audience engagement, with a strong focus on measurable outcomes and team leadership. Capable of translating customer insights into effective brand positioning and creative execution.

Highest-signal resume keywords

Brand Strategy OwnershipIntegrated Campaign ManagementTeam Leadership and DevelopmentConsumer Insight AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign DevelopmentCreative Brief WritingAudience SegmentationPerformance MeasurementContent Strategy

Soft Skills

Creative JudgmentCommunicationCultural AwarenessDecision-MakingCollaboration

Industry Keywords

Consumer HealthWellnessBrand PositioningCommunity EngagementCultural Partnerships

About the role

Key responsibilities & impact

Own Superpower’s brand strategy, positioning, messaging, integrated campaign roadmap and brand investment plan
Set audience priorities and translate customer research, cultural insight and product realities into differentiated brand positioning
Lead integrated campaigns from brief through production, launch and evaluation
Define campaign audiences, ideas, distribution plans and intended business outcomes
Set creative briefs and quality standards across copy, design and production
Build a brand system that supports consistent decisions as the offering grows
Own community, events and organic social strategy
Build ways for people to connect with Superpower and each other
Develop sustained visibility and demand through content, creators, member stories, cultural partnerships, earned attention and brand media
Own the brand budget, prioritize investments and explain tradeoffs
Establish measurement for awareness, consideration, branded search and qualified demand
Work with Growth to assess brand contribution to member acquisition
Build and lead the brand team and external partner network
Set priorities, develop talent and establish processes for briefs, creative reviews, production and learning
Partner with Paid Media, Product, Clinical and Member Experience to support amplification, measurement and credible customer experiences

Requirements

What you’ll need

Experience owning a consumer-brand function, including strategy, budget, team and results
Experience making decisions through a period of meaningful growth
Experience personally leading distinctive campaigns or launches all the way to market
Ability to explain customer insight, creative decisions, audience reach and business impact
Ability to demonstrate changes in awareness, consideration, customer demand or acquisition with supporting evidence
Strong creative judgment and ability to improve work across copy, design and storytelling
Ability to write useful briefs and simplify a complex health offering without losing substance
Experience building and developing teams and selecting external specialists
Cultural awareness combined with commercial discipline
Interest in health and understanding customer needs and beliefs
Nice to have: experience in consumer health, wellness, subscriptions or trust- and education-driven categories
Nice to have: experience taking a brand from an engaged early audience to broader consumer recognition
Nice to have: work connecting cultural partnerships, community or member advocacy with measurable demand

Benefits

Comp & perks

Visa sponsorship
Support for relocation to the United States for the right candidates
Autonomy and responsibility to see decisions through
Opportunity to contribute directly to the work with company leaders
Team health culture focused on putting health first