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Paid Media Analyst
SupplyHouse.com. Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns across various platforms, including SEM, paid social, and video. Proficient in data analysis and reporting to drive campaign performance and budget efficiency.
Highest-signal resume keywords
Paid Search StrategySEM Campaign ExecutionPaid Social ExperienceData Analysis with ExcelBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementSEM Campaign OptimizationRemarketing CampaignsConversion Rate OptimizationPerformance TrackingCampaign Experiment DesignData SynthesisReporting and DashboardsBudget PacingCampaign Documentation
Soft Skills
Analytical SkillsDecision MakingWritten CommunicationVerbal Communication
Tools & Technologies
Google AdsMicrosoft AdsYouTubeStreaming TV PlatformsMicrosoft Office
Industry Keywords
Paid MediaRetargetingDisplay AdvertisingCTVDemand Generation
About the role
Key responsibilities & impact- Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns
- Execute and optimize SEM campaigns across Google Ads and Microsoft Ads
- Assist with budget pacing and allocation decisions based on performance data, test outcomes, and campaign objectives
- Design and implement structured campaign experiments to improve ROI, conversion efficiency, and account scalability
- Build and optimize remarketing and retargeting campaigns across search, social, and display environments
- Support launch and performance tracking of video campaigns across YouTube, paid social, and streaming TV platforms
- Monitor and analyze product launches, promotions, and seasonal campaigns and synthesize actionable insights
- Prepare recurring reports and dashboards for marketing leadership
- Collaborate with the Paid Media Manager and cross-functional Marketing, Analytics, and Creative teams
- Partner with platform representatives on emerging features, beta programs, and industry best practices
- Maintain accurate campaign documentation and clean account structures
- Report to the Paid Media Manager
Requirements
What you’ll need- Bachelor's degree in Marketing, Statistics, or a related business field
- 3+ years of paid search strategy and execution experience
- 1+ year of paid social, retargeting, and display experience
- 1+ year of TV, CTV, and Demand Gen experience
- Experience supporting and optimizing spend to reach budget goals
- Strong analytical and decision making skills
- Strong written and verbal communication skills
- Strong experience with Microsoft Office products, especially Excel data analysis
- Must be currently authorized to work in the U.S. on a full-time basis
- Must be able to work from a distraction-free environment
Benefits
Comp & perks- Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
- 401(k) with up to 4% company match
- Paid vacation, sick time, and holidays
- Company-paid basic life insurance and long-term disability
- Discounted auto, home, and pet insurance programs
- Flexible Spending Account (FSA)
- Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
- Company-provided equipment and one-time $250 work from home stipend
- $750 annual professional development budget
- $25 monthly Grubhub credit
- Company rewards and recognition program
- Ownership for All program with financial benefit from company growth and accomplishments
- Wellness initiatives and Flex-Time Policy
- Annual merit and bonus opportunities
- Hands-on training
- Diversity and inclusion initiatives
- Internal mobility options
- Volunteer Paid Time Off
- Donation drives and employee-nominated contributions
- Monthly town halls, regular 1:1 check-ins, and employee listening initiatives