Demand Generation Marketer

Sur Global

. Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, accountable for qualified leads, booked demos, and pipeline .

Posted 10/7/2026full-timeRemote • Mexico, Brazil, Argentina, Costa Rica, Colombia, PeruMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategies, including content marketing, email campaigns, and paid acquisition, with a strong focus on converting leads into qualified prospects. Proficient in using marketing automation tools like HubSpot and AI platforms for campaign development and analysis.

Highest-signal resume keywords

Demand Generation CampaignsContent MarketingEmail MarketingPaid AcquisitionHubSpot

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent MarketingEmail CampaignsWebinar ManagementPaid AcquisitionAudience SegmentationCampaign OptimizationLead Generation MetricsMarketing AutomationSEO/AEO

Soft Skills

Self-DirectedStrong Written CommunicationComfortable in Fast-Moving Environments

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMeta AdsWebflowAI Tools

Industry Keywords

B2B SaaSE-CommerceMid-MarketLarge Retail Companies

About the role

Key responsibilities & impact

Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, accountable for qualified leads, booked demos, and pipeline
Build a content-led demand generation program across LinkedIn, newsletters, blogs, long-form content, and podcasts
Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
Develop and execute strategies converting content and webinar audiences into qualified prospects and booked sales meetings
Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot
Plan, launch, test, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads
Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms
Track funnel and channel performance using MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated
Maintain accurate campaign attribution and lead source data in HubSpot
Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets
Use AI tools such as Claude or equivalent platforms for content creation, research, campaign development, and analysis

Requirements

What you’ll need

3+ years of hands-on demand generation or growth marketing experience
Background in B2B SaaS/technology and/or experience marketing products or services to mid-market or large e-commerce and retail companies
Experience working on a lean marketing team, ideally 1–4 people, with direct ownership of campaigns and measurable marketing outcomes
Candidates from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function
Proven track record connecting personally owned marketing programs to qualified leads, booked demos, opportunities, pipeline, or revenue
Strong content marketing experience focused on demand generation
Proven experience running webinars or virtual events with audience acquisition and measurable lead or pipeline generation
Hands-on experience with email marketing, nurture programs, and paid acquisition through Google Ads, LinkedIn Ads, and/or Meta Ads
Experience with HubSpot or a comparable marketing automation and CRM platform
Strong written and spoken English, including independently creating customer-facing marketing copy
Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment
Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms
Nice to have: demand generation from e-commerce brands, especially Shopify merchants or other mid-market and enterprise online retailers
Nice to have: B2B marketing campaigns targeting the US market
Nice to have: Webflow or similar landing-page and CMS platforms
Nice to have: SEO/AEO and coordination with external specialists or contractors
Nice to have: building a demand generation function or successful acquisition channel from an early stage
Nice to have: basic creative capabilities using Canva or Figma

Benefits

Comp & perks

Salary will be determined based on experience
Location: Fully remote; candidates may be based anywhere
PTO: 15 days
Holidays: Local or US holidays