Growth and Demand Generation Manager

Sur Global

. Build and own the demand generation function from scratch .

Posted 10/17/2026full-timeRemote • India, Pakistan, Philippines, Spain, Germany, PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and executing demand generation strategies, including campaign development, content creation, and performance optimization. Proficient in leveraging data-driven insights to drive sales-qualified opportunities and optimize marketing spend.

Highest-signal resume keywords

Demand Generation StrategyCampaign DevelopmentEmail MarketingPaid Acquisition OptimizationAI Tools Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationCampaign ReportingContent CreationAudience SegmentationFunnel MetricsLanding Page OptimizationWebinar ManagementConversion Rate OptimizationAttribution ReportingGrowth Initiatives

Soft Skills

AccountabilityCollaborationCreativityProblem-SolvingCommunication

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMeta AdsWebflowSEO/AEO ToolsClaudeChatGPT

Industry Keywords

Sales-Qualified OpportunitiesMarketing SpendPipeline GenerationMQLsSQLsSQOsConversion PathsNurture Sequences

About the role

Key responsibilities & impact

Build and own the demand generation function from scratch
Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline
Own marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target
Generate approximately $1M in qualified opportunity pipeline per quarter within the first 3–6 months
Develop and execute creative, unconventional demand generation campaigns
Convert successful experiments into repeatable, scalable acquisition programs
Execute hands-on across content, webinars, email, paid acquisition, partnerships, and growth initiatives
Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
Own webinars and virtual events from topic selection through post-event conversion
Develop email campaigns, nurture sequences, segmentation, and outbound marketing initiatives
Launch, test, and optimize paid acquisition campaigns
Build and optimize landing pages, messaging, conversion paths, and calls to action
Track and optimize funnel performance, CAC, marketing spend, and pipeline generated
Establish attribution and reporting for campaign and channel performance
Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion
Coordinate with external SEO/AEO specialists and contractors
Leverage AI tools to accelerate research, content creation, campaigns, experimentation, and analysis

Requirements

What you’ll need

Hands-on experience building and owning a demand generation function from scratch
Experience establishing demand generation channels, campaigns, processes, and reporting
Ability to take accountability for marketing-generated sales-qualified opportunities and dollar-denominated pipeline targets
Experience developing creative, unconventional demand generation campaigns
Experience turning successful experiments into repeatable, scalable acquisition programs
Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives
Experience using LinkedIn, newsletters, blogs, long-form content, podcasts, and other content formats
Experience owning webinars and virtual events end to end
Experience with email marketing campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives
Experience using HubSpot or comparable platforms
Experience launching, testing, and optimizing Google Ads, LinkedIn Ads, Meta Ads, or other paid acquisition channels
Experience building and optimizing landing pages, campaign messaging, conversion paths, and calls to action using Webflow or similar platforms
Knowledge of funnel metrics including MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated
Experience establishing attribution and reporting
Ability to collaborate with leadership and sales to refine ICP, messaging, and lead-to-opportunity conversion
Experience coordinating with SEO/AEO specialists and contractors
Proficiency leveraging AI tools such as Claude, ChatGPT, or equivalent platforms

Benefits

Comp & perks

Location: Fully remote; candidates may be based anywhere
PTO: 15 days
Holidays: Local or US holidays