Growth & Demand Generation Manager

Sur Global

. Build and own the demand generation function from scratch .

Posted 10/17/2026full-timeRemote • Mexico, Brazil, Argentina, Costa Rica, Colombia, PeruMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing demand generation strategies, including campaign development, content marketing, and performance tracking. Proficient in optimizing acquisition channels and leveraging AI tools for enhanced marketing effectiveness.

Highest-signal resume keywords

Demand Generation StrategyEmail MarketingPaid Acquisition CampaignsContent MarketingPerformance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign DevelopmentAudience SegmentationConversion Rate OptimizationFunnel Performance TrackingAttribution ReportingWebinar ManagementLanding Page OptimizationContent CreationGrowth Initiatives

Soft Skills

CollaborationCreativityAccountabilityCommunicationLeadership

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMeta AdsWebflowAI ToolsSEO/AEO ToolsEmail PlatformsAnalytics PlatformsContent Management Systems

Industry Keywords

Sales-Qualified OpportunitiesMarketing Qualified LeadsCustomer Acquisition CostQualified Opportunity PipelineIntegrated Campaigns

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and own the demand generation function from scratch
Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline
Own marketing-generated sales-qualified opportunities and approximately $1M in qualified opportunity pipeline per quarter after the first 3–6 months
Develop and execute creative, unconventional demand generation campaigns
Convert successful experiments into repeatable, scalable acquisition programs
Execute across content, webinars, email, paid acquisition, partnerships, and other growth initiatives
Build content-led programs across LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
Own webinars and virtual events from topic selection through post-event conversion
Develop email campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives
Launch, test, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid acquisition campaigns
Build and optimize landing pages, messaging, conversion paths, and calls to action
Track and optimize MQL, SQL, SQO, booked demo, conversion rate, CAC, spend, and pipeline metrics
Establish attribution and reporting for campaign and channel performance
Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion improvement
Coordinate external SEO/AEO specialists and contractors
Use AI tools to accelerate research, content creation, campaign development, experimentation, and analysis

Requirements

What you’ll need

Build and own the demand generation function from scratch, establishing channels, campaigns, processes, and reporting
Accountability for marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target
Develop and execute creative, unconventional demand generation campaigns
Turn successful experiments into repeatable, scalable acquisition programs
Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives
Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
End-to-end ownership of webinars and virtual events
Email marketing, nurture sequences, audience segmentation, and outbound marketing using HubSpot or comparable platforms
Paid acquisition experience with Google Ads, LinkedIn Ads, Meta Ads, or other channels
Landing page, campaign messaging, conversion path, and call-to-action optimization using Webflow or similar platforms
Funnel performance tracking across MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated
Attribution and reporting
Collaboration with leadership and sales to understand ICP, refine messaging, and improve lead-to-opportunity conversion
Coordination with external SEO/AEO specialists and contractors
Use of AI tools such as Claude, ChatGPT, or equivalent platforms

Benefits

Comp & perks

Salary will be determined based on experience
Location: Fully remote; candidates may be based anywhere
PTO: 15 days
Holidays: Local or US holidays