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Surfshark

Premium Marketing Lead

Surfshark

. Own the growth of Incogni Concierge end to end, including demand, acquisition, and revenue .

Posted 10/9/2026full-timeWarsaw • PolandSenior💰 PLN 23,000 - PLN 32,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building go-to-market strategies and driving revenue growth through partnerships and customer insights. Proven ability to scale products and markets while maintaining a customer-first mindset and strong analytical thinking.

Highest-signal resume keywords
Revenue Growth OwnershipGo-To-Market Strategy DevelopmentPartnership and Business DevelopmentAnalytical ThinkingExperience with Affluent Customers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Commercial Outcome OwnershipProduct ScalingMarket DevelopmentSales Model IdentificationNegotiationMonetization StrategiesCustomer Insights ResearchFunnel AnalysisUnit Economics AnalysisExperimentation
Soft Skills
Strong Commercial InstinctsCustomer-First MindsetHigh AutonomyLow EgoComfort with Ambiguity
Industry Keywords
Wealth ManagementFinancial ServicesCybersecurityInsuranceAffluent CustomersHigh-Net-Worth CustomersPremium ServicesConsultative SalesCustomer SuccessExecutive Networks

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Own the growth of Incogni Concierge end to end, including demand, acquisition, and revenue
  • Build the go-to-market strategy across affluent customers, business owners, executives, and family offices
  • Test direct acquisition, consultative sales, upsell, and partnership models
  • Build revenue-generating partnerships across wealth management, financial advisors, insurance, executive networks, and cybersecurity
  • Collaborate with Acquisition, Lifecycle, Brand, PR, Sales, and Customer Success teams
  • Research customer concerns, buying behavior, objections, and willingness to pay
  • Feed customer insights into product development
  • Build visibility into the funnel and unit economics
  • Allocate resources toward effective initiatives
  • Identify opportunities to expand Concierge into a broader affluent-customer business
  • Build the team as the opportunity scales

Requirements

What you’ll need
  • Proven experience owning commercial outcomes such as revenue, demand, or acquisition
  • Proven experience building or scaling a new product, market, or revenue stream from an early stage
  • Strong commercial instincts
  • Ability to build go-to-market strategies and identify scalable customers, channels, and sales models
  • Partnership and business development experience, including opportunity identification, relationship building, negotiation, and monetization
  • Customer-first mindset
  • Ability to work closely with Product and shape the roadmap
  • Strong analytical thinking across funnels, conversion, unit economics, and experimentation
  • High autonomy and low ego
  • Comfort with ambiguity
  • Experience with affluent or high-net-worth customers, premium services, wealth management, financial services, cybersecurity, privacy, or insurance is valuable but not a prerequisite

Benefits

Comp & perks
  • Time dedicated to learning, conferences, online learning platforms, and books for professional development
  • Online workouts and a physical coach
  • Health insurance
  • Regular mental health checks
  • Choice of technical equipment and tools
  • Yearly workation
  • Friday get-togethers
  • Team buildings and company celebrations
  • Possibility of up to two remote days per week
  • WFA policy allowing work from almost anywhere in the world
  • Additional vacation days depending on tenure
  • Premium Surfshark accounts for you, your family, and friends