Chief Marketing Officer

Surgical Information Systems

. Lead go-to-market strategy for SIS across new and existing products, services, and market segments .

Posted 10/28/2026full-timeRemote • Massachusetts • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies, product marketing, and brand positioning within the healthcare technology sector. Proven ability to drive measurable revenue growth through effective demand generation and customer engagement strategies.

Highest-signal resume keywords

Go-To-Market StrategyProduct Marketing LeadershipBrand Strategy DevelopmentDemand Generation ManagementHealthcare Technology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchesCompetitive DifferentiationPricing and PackagingMarket ResearchSales EnablementMarketing OperationsData AnalyticsBudget ManagementPipeline GrowthCustomer Insights

Soft Skills

Executive CommunicationLeadershipInfluencing SkillsJudgmentCollaboration

Tools & Technologies

Marketing AutomationDigital MarketingContent MarketingSocial MediaEmail MarketingAccount-Based Marketing

Industry Keywords

B2B SaaSHealthcare Regulatory ComplianceHIPAABrand RepositioningMarket Recognition

About the role

Key responsibilities & impact

Lead go-to-market strategy for SIS across new and existing products, services, and market segments
Establish target customer profiles, positioning, launch plans, and success measures
Lead product marketing across the SIS portfolio, including positioning, value propositions, buyer-specific messaging, competitive differentiation, and launch readiness
Own pricing and packaging recommendations with CEO, product, and finance leaders
Direct market research, competitive intelligence, and customer insights to identify growth opportunities and inform product strategy and investment decisions
Lead sales enablement with value propositions, buyer-specific messaging, customer evidence, and sales tools
Set the enterprise marketing vision, annual plan, and long-term priorities
Serve as the executive voice of the market and customer in company decisions
Present to the Board of Directors on market opportunities, brand strategy, marketing performance, and return on investment
Partner with the Chief Growth Officer on pipeline goals, customer acquisition, and expansion priorities
Own SIS brand strategy, positioning, and standards, including brand evolution or rebranding
Direct corporate communications, public relations, analyst relations, thought leadership, and executive visibility
Partner with executive leadership on reputation management and sensitive external communications
Oversee integrated demand generation across digital, content, email, search, social media, events, account-based marketing, and partner channels
Align with sales on lead qualification, handoffs, conversion, and pipeline reporting
Partner with customer success, product, and sales to strengthen customer engagement, advocacy, retention, and expansion
Own the marketing budget, resource allocation, and agency investments
Set performance measures for marketing-sourced and influenced pipeline, revenue contribution, conversion, acquisition efficiency, brand awareness, and customer engagement
Oversee marketing operations, technology, automation, analytics, and data quality
Ensure marketing claims, content, and data practices meet healthcare regulatory and customer requirements, including HIPAA and protection of patient information
Lead, coach, and develop the marketing team; set priorities, expectations, and accountability
Build team capabilities, succession plans, and operating structure
Oversee agency and vendor relationships and promote collaboration across SIS business units
Assess current product positioning, competitive landscape, marketing team, and results during the first 90 days
Deliver refreshed positioning and messaging, an active sales enablement program, and a marketing plan and budget by month 6
Execute priority go-to-market and launch plans, demonstrate pipeline growth, and establish the appropriate team structure by month 12

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field
15 or more years of progressive marketing experience, including significant senior leadership responsibility for a broad marketing function in a B2B SaaS, technology, or services business
Healthcare technology experience preferred
Proven leadership of product marketing, including product launches, positioning, competitive differentiation, and pricing and packaging input, ideally in healthcare technology
Proven success creating and executing go-to-market strategies in close partnership with sales, building qualified pipeline, and delivering measurable revenue growth across multiple products or services
Experience presenting to boards and executive teams, managing budgets, and leading senior marketing leaders through organizational change
Experience leading a company rebrand or brand repositioning from strategy through implementation, with demonstrated results in brand positioning, market recognition, or business performance, strongly preferred
Strong command of product marketing, go-to-market strategy, brand strategy, demand generation, customer marketing, communications, and marketing operations
Commercial and financial judgment; ability to turn market insights and analytics into clear investment decisions and measurable priorities
Clear executive communication, sound judgment, and the ability to influence across functions
At this time we are unable to sponsor H1B candidates

Benefits

Comp & perks

Medical insurance
Vision insurance
Dental insurance
Short Term Disability insurance
Long Term Disability insurance
Life Insurance
Vacation/Sick time
401(k) retirement plan with company match
Paid Holidays
SIS Cares Day