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About the role
Key responsibilities & impact- Drive multi-channel marketing campaigns
- Increase sales inquiries (SQLs)
- Develop, manage and maintain multi-touch attribution and real-time customer/prospect journey mapping
- Create long-form content for web, social, press and media channels to drive thought leadership
- Build brand awareness through press coverage in national trade and industry press
- Maximise return on marketing spend
- Deliver targeted marketing campaigns to existing and potential clients in the UK construction sector
- Work across regional operations, business development and sales teams, and agency partners
Requirements
What you’ll need- Experience of marketing within the UK construction/civil engineering industry
- An understanding and experience of marketing and sales funnels and using insights and analysis to drive effective decision making
- Experience working alongside operations, sales and business development teams as well as agency partners
- Good working knowledge of email marketing platforms (Hubspot, Pardot, Dynamics etc) and digital marketing tools for SEO, websites and social media
- Experience of launching digital marketing campaigns, including SEO, advertising and campaign analysis
- Creation and implementation of content marketing strategies to boost engagement and interaction with the Survey Solutions brand
- Excellent written and verbal communication skills
- Confident, professional and positive when working with internal stakeholders and agency partners
- Excellent time management and organisation skills
- Creative, analytical and data driven
- Competent in Microsoft Word, Excel and PowerPoint
- Passion for digital marketing and marketing automation
- Inquisitive with the ability to drive change and improvements
- Right to work in the UK
- Full UK driving license
- Degree, diploma or qualification in a Marketing-related field
Benefits
Comp & perks- 24 days leave plus bank holidays, increasing for years of service up to 30 days
- Company sick pay
- Life assurance
- Birthday gifts
- Long service awards
- Flexible working hours
- Company loans
- Flexible holidays
- Mental health & wellbeing schemes, including access to counselling and an employee assistance programme