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Influencer Manager
swing2sleep GmbH. Identify suitable creators on Instagram, TikTok, and YouTube, particularly in the parenting, family, health, and lifestyle sectors.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer campaigns within B2C environments, particularly in the family, lifestyle, and consumer health sectors. Capable of developing and maintaining long-term relationships while ensuring brand alignment and compliance.
Highest-signal resume keywords
Influencer Campaign ManagementRelationship BuildingContract ManagementData-Driven OptimizationCross-Channel Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MarketingBudget PlanningContent ComplianceTrend IdentificationPerformance Measurement
Soft Skills
PersuasionTrust BuildingProactive ThinkingStructured Work Approach
Tools & Technologies
Influencer DatabasesCreator PlatformsAnalytics Tools
Industry Keywords
B2C MarketingParenting SectorFamily SectorHealth SectorLifestyle Sector
About the role
Key responsibilities & impact- Identify suitable creators on Instagram, TikTok, and YouTube, particularly in the parenting, family, health, and lifestyle sectors.
- Build and manage long-term influencer relationships.
- Coordinate inquiries, briefings, contract negotiations, and product shipments.
- Develop concepts for influencer collaborations, plan budgets, and manage timelines.
- Ensure content is on-brand, legally compliant, and authentic.
- Develop multiplier strategies for product launches, events, and seasonal campaigns.
- Measure reach, engagement, and conversion, and prepare reports.
- Identify trends and develop data-driven optimizations.
- Work closely with Social Media, Content, Performance Marketing, and CX teams, coordinating cross-channel communications.
Requirements
What you’ll need- You have successfully managed influencer campaigns in a B2C environment, ideally in the family, lifestyle, or consumer health sectors.
- You know how to persuade people, build trust, and maintain long-term relationships on an equal footing.
- You can keep track of multiple collaborations at once, work in a structured manner, and think proactively.
- You know when a partnership is truly the right fit—and when it is not. You protect our brand as if it were your own.
- Experience with influencer databases, creator platforms, contract management, and tracking and analytics.
Benefits
Comp & perks- A meaningful brand that delivers genuine value
- A loyal community, an exciting product, and plenty of opportunities for growth
- A strong team with direct communication, significant responsibility, and plenty of scope to shape things
- Flexible working, fair compensation, and a clear career path
- Employer-funded company health insurance
- Pension contribution
- Permanent employment contract