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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer partnerships and campaigns, with a strong focus on brand management, data analysis, and cross-channel collaboration. Proficient in developing strategies for product launches and optimizing engagement metrics.
Highest-signal resume keywords
Influencer Campaign ManagementBrand ManagementData AnalysisContract NegotiationCross-Channel Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign ManagementBudget PlanningContent DevelopmentTrend AnalysisEngagement Measurement
Soft Skills
PersuasionRelationship BuildingOrganizational SkillsTrust Building
Tools & Technologies
Influencer DatabasesCreator PlatformsContract Management ToolsAnalytics Tools
Industry Keywords
B2C MarketingParenting SectorFamily SectorHealth SectorLifestyle Sector
About the role
Key responsibilities & impact- Build and manage long-term influencer partnerships
- Identify suitable creators on Instagram, TikTok, and YouTube, particularly in the parenting, family, health, or lifestyle sectors
- Manage inquiries, briefings, contract negotiations, and product shipping
- Develop concepts for influencer collaborations
- Plan budgets and manage timelines
- Ensure content is on-brand, legally compliant, and authentic
- Develop advocate and multiplier strategies for product launches, events, and seasonal campaigns
- Measure reach, engagement, and conversion
- Prepare reports, analyze trends, and optimize based on data
- Collaborate with Social Media, Content, Performance Marketing, and CX teams to ensure coordinated cross-channel communication
Requirements
What you’ll need- Experience successfully managing influencer campaigns in a B2C environment, ideally in the family, lifestyle, or consumer health sectors
- Ability to persuade people, build trust, and maintain long-term relationships
- Strong organizational skills and the ability to oversee multiple collaborations simultaneously
- Understanding of brand management and the ability to assess brand fit and protect the brand
- Experience with influencer databases, creator platforms, contract management, and tracking and analytics
- Portfolio, case studies, and links demonstrating your approach and work
Benefits
Comp & perks- The opportunity to work for a meaningful brand that delivers genuine value
- A loyal community, a product people love, and plenty of opportunities for growth
- A strong team with direct communication, significant responsibility, and plenty of room to shape your work
- Flexible working arrangements, fair compensation, and a clear career outlook
- Employer-funded company health insurance
- Employer contribution toward retirement savings
- Permanent employment contract