Performance Marketing Specialist

Syarah

. Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and Snapchat .

Posted 11/9/2026full-timeRemote • EgyptJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing paid advertising campaigns across multiple platforms, with a strong focus on performance marketing metrics and data analysis. Proficient in collaboration with cross-functional teams to enhance campaign effectiveness and reporting.

Highest-signal resume keywords

Performance MarketingPaid Media ManagementGoogle Analytics 4 (GA4)Meta AdsStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience SegmentationBidding StrategiesA/B TestingConversion TrackingPerformance ReportingKPI AnalysisExcelGoogle SheetsUTM Parameters

Soft Skills

Strong Communication SkillsCoordination Skills

Tools & Technologies

Google AdsTikTok AdsSnapchat AdsPixels

Industry Keywords

CPACPLROASCTRDigital Marketing

About the role

Key responsibilities & impact

Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and Snapchat
Monitor campaign performance and optimize targeting, bidding strategies, and audience segmentation to improve CPA, CPL, and ROAS
Track and analyze campaign performance using Google Analytics 4 (GA4), Pixels, and UTM parameters
Conduct A/B testing for advertising creatives, audiences, and placements
Monitor daily advertising spend and ensure campaigns remain within approved budget allocations
Collaborate with Design and Content teams to develop and optimize advertising creatives
Coordinate with Data and Technology teams to ensure accurate conversion tracking and attribution
Work closely with Sales teams to monitor lead quality and identify opportunities for improvement
Prepare weekly and monthly performance reports with key metrics, trends, challenges, and optimization recommendations
Monitor advertising account status, campaign approvals, and technical issues to ensure campaign continuity

Requirements

What you’ll need

2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media
Hands-on experience managing paid campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads
Good understanding of performance marketing KPIs, including CPA, CPL, ROAS, CTR, and conversion rates
Experience with Google Analytics 4 (GA4), Pixel tracking, and UTM parameters
Strong analytical skills with the ability to interpret campaign data and recommend improvements
Experience with Excel or Google Sheets for reporting and performance analysis
Strong communication and coordination skills
Good command of both Arabic and English