Manager, Integrated Marketing

Symbotic

. Own Exol's integrated marketing strategy and roadmap .

Posted 11/3/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B marketing strategies, demand generation programs, and sales enablement initiatives. Proven ability to analyze performance data and translate insights into actionable marketing plans that drive engagement and pipeline growth.

Highest-signal resume keywords

Integrated Marketing StrategyB2B Demand GenerationSales EnablementCampaign StrategyPerformance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingDemand GenerationAccount-Based MarketingLead ManagementCampaign ReportingWeb AnalyticsEmail MarketingAudience SegmentationProject LeadershipMarket Positioning

Soft Skills

Exceptional Written CommunicationStakeholder ManagementAnalytical JudgmentProject Leadership

Tools & Technologies

CRMMarketing AutomationPerformance Dashboards

Industry Keywords

Supply ChainLogisticsRoboticsAutomationEnterprise Technology

About the role

Key responsibilities & impact

Own Exol's integrated marketing strategy and roadmap
Translate business goals, target markets, customer segments, and sales priorities into annual and quarterly marketing plans with clear success measures
Develop and execute integrated B2B demand generation programs across email, web, content, social media, events, and account-based marketing
Build awareness, engage target accounts, generate qualified pipeline, and accelerate active opportunities
Partner with Sales, Commercial, and executive leadership to define priority audiences, account strategies, buyer journeys, lead management expectations, campaign follow-up, and go-to-market opportunities
Shape market positioning and campaign narratives
Oversee sales enablement materials, customer stories, presentations, nurture content, and other customer-facing assets
Lead event marketing strategy across trade shows, conferences, executive events, and customer engagement programs
Establish campaign frameworks, dashboards, reporting, governance, and scalable marketing operations practices
Connect marketing activity to engagement, conversion, pipeline influence, opportunity progression, and business outcomes
Lead complex cross-functional programs
Manage agencies, freelancers, and vendors to deliver work on time, within scope and budget, and aligned with Exol's brand and commercial objectives

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 8 years of related experience or equivalent work experience
Progressive B2B marketing experience across integrated marketing, demand generation, field marketing, account-based marketing, revenue marketing, or a related discipline
Demonstrated success producing measurable engagement, pipeline, and business impact
Strong knowledge of enterprise B2B buying journeys, complex sales cycles, audience segmentation, campaign strategy, lead management, and sales enablement
Experience with CRM, marketing automation, email marketing, web analytics, campaign reporting, and performance dashboards
Analytical judgment to translate performance data into recommendations and investment decisions
Proven ability to partner with Sales, Commercial, senior leadership, subject matter experts, agencies, and vendors while leading complex cross-functional programs without formal authority
Exceptional written communication, executive presentation, project leadership, and stakeholder management skills
Experience in supply chain, logistics, robotics, automation, enterprise technology, or another sales-led B2B environment strongly preferred
Valid driver's license
Ability to drive and/or fly to client locations and company HQ

Benefits

Comp & perks

Up to 10% of travel may be required
Business travel expenses reimbursed based on program guidelines
Eligible employees may receive a corporate credit card based on role and travel requirements