Head of Marketing

Symmetry Software

. Lead enterprise B2B marketing efforts as a member of the leadership team .

Posted 9/24/2026full-timeScottsdale • Arizona • United StatesLead💰 $186,400 - $248,533 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B marketing strategies, with a focus on enterprise technology products, including AI, APIs, and SaaS. Proven ability to build and mentor high-performing marketing teams while leveraging data-driven decision-making to optimize campaigns and enhance brand positioning.

Highest-signal resume keywords

B2B Marketing ExperienceTeam LeadershipDigital Marketing StrategiesData-Driven Decision-MakingMarketing Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise MarketingDemand GenerationContent MarketingAnalytics and ReportingCustomer Lifecycle MarketingSEO OptimizationTechnical Product MarketingAI MarketingAPI MarketingSaaS Marketing

Soft Skills

Excellent Communication SkillsMentoringMotivating TeamsEntrepreneurial MindsetCross-Functional Collaboration

Industry Keywords

Enterprise TechnologyB2B MarketingBrand PositioningLead NurturingSales EnablementMarket PositioningUpsell OpportunitiesCross-Sell OpportunitiesPayroll ExperienceFintech Experience

About the role

Key responsibilities & impact

Lead enterprise B2B marketing efforts as a member of the leadership team
Create, shape, and execute Symmetry’s marketing strategy
Empower and lead a full-stack enterprise marketing team spanning demand generation, product marketing, digital marketing, online presence, sales enablement, analytics and reporting, and lifecycle marketing
Craft and execute marketing plans aligned with company objectives, brand messaging, and market positioning
Oversee multi-channel demand generation and lead nurturing for B2B enterprise clients
Build, mentor, and motivate a high-performing marketing team
Strengthen digital presence through online campaigns, SEO optimization, and compelling content
Provide sales teams with collateral, training, and tools to communicate technical product value and achieve bookings targets
Develop customer lifecycle marketing programs to improve retention and loyalty and identify upsell and cross-sell opportunities
Own and enhance Symmetry’s brand positioning and messaging
Analyze marketing data and use analytics and reporting to optimize campaigns, customer experiences, and ROI
Report to the Head of Symmetry

Requirements

What you’ll need

12+ years of experience in B2B marketing, preferably in enterprise technology focused on technical products, APIs, and SDKs
AI-native builder experience and willingness to engage with AI tools relevant to the role
5+ years of proven success building and leading enterprise marketing teams across multiple disciplines
Track record of leading, mentoring, and motivating teams to drive revenue growth
Strong understanding of digital marketing strategies, content marketing, and marketing automation tools
Analytical mindset and proficiency in data-driven decision-making and marketing technologies
Excellent verbal and written communication skills
Experience marketing AI, API, and SaaS products built for developers
Ability to convey complex technical concepts to diverse audiences
Hands-on, entrepreneurial player/coach approach
Track record of executing high-quality work amid complexity and limited resources
Ability to partner with cross-functional teams to drive results
Prior payroll or fintech experience is a bonus

Benefits

Comp & perks

Hybrid work arrangement with office attendance approximately 2–3 days per week for employees based in office locations
Secure, reliable, and consistent internet connection required when working away from the office
Reasonable accommodations for qualified individuals with disabilities and disabled veterans
Medical or religious accommodations during the candidate journey
Equal opportunity employment