Head of Marketing – Senior Field Marketing Manager

Syncron

. Develop and lead the regional field marketing strategy supporting demand generation, brand awareness, customer engagement, and sales acceleration .

Posted 10/15/2026full-timeTokyo • JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing regional field marketing strategies that drive demand generation, brand awareness, and sales acceleration. Proficient in leveraging market intelligence and analytics tools to optimize marketing performance and align with sales objectives.

Highest-signal resume keywords

Field Marketing Strategy DevelopmentPipeline Impact MeasurementCross-Functional CollaborationMarketing Analytics ProficiencyAccount-Based Marketing (ABM) Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field MarketingIntegrated MarketingDemand GenerationProject ManagementContent CreationKPI DefinitionMarket IntelligenceBudget ManagementSales AlignmentEvent Planning

Soft Skills

LeadershipCommunicationStakeholder ManagementOrganizational SkillsFlexibility

Tools & Technologies

HubSpot6SenseSFDCMarketing Analytics Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

B2B SaaSAftermarketGlobal MarketingRegional Programs

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Develop and lead the regional field marketing strategy supporting demand generation, brand awareness, customer engagement, and sales acceleration
Align regional marketing strategy with regional sales leaders and cross-functional marketing teams
Oversee planning and execution of trade shows, industry conferences, customer summits, and webinars
Ensure a consistent brand presence and measurable business impact across regional events
Collaborate with Product Marketing, Corporate Marketing, Content, and PR to create or adapt content for local markets
Ensure messaging consistency across marketing initiatives
Monitor regional market trends, customer needs, and competitive dynamics
Use market intelligence to refine strategies, identify opportunities, and support sales and marketing teams
Manage and optimize the regional field marketing budget based on ROI, pipeline impact, and strategic importance
Define KPIs and measure field marketing program effectiveness
Provide data-driven insights and recommendations to improve performance and pipeline contribution
Partner with Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content & PR, and Revenue Operations

Requirements

What you’ll need

7–10 years of experience in field marketing or integrated marketing roles, ideally in a global B2B SaaS environment
Proven success driving pipeline and revenue impact through field marketing programs
Bachelor’s degree in marketing, business, or a related field
Strong leadership, communication, and stakeholder-management skills
Experience working with global sales teams and partner ecosystems
Proficiency with marketing and analytics tools such as HubSpot, 6Sense, SFDC, or similar platforms
Ability to translate business goals into actionable marketing plans
Excellent project management and organizational skills
Ability to thrive in a cross-functional, global environment
Flexibility to travel internationally as required
Proven track record of collaborating within a global organisation across various roles
Experience developing targeted regional programs aligned with account-based marketing (ABM) strategies
Ability to create content supporting regional marketing strategies
Experience working in industries supporting the aftermarket

Benefits

Comp & perks

Respect, flexibility, and growth-oriented culture
Flexible work arrangements
International travel opportunities
Diversity and inclusion; non-traditional backgrounds welcomed
Opportunities for professional and career growth
Global, collaborative work environment