Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
Syneos Health

Marketing Product Manager, Salesforce

Syneos Health

. Own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption and value realization .

Posted 9/24/2026full-timeHyderabad • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Management within B2B Marketing Technology, focusing on product strategy, roadmap development, and cross-functional stakeholder collaboration. Proficient in managing MarTech products, driving integrations, and utilizing data-driven approaches to measure success and deliver value.

Highest-signal resume keywords
Product Management ExperienceB2B Marketing KnowledgeSalesforce CRM ProficiencyAgile Delivery SkillsStakeholder Management

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product StrategyRoadmap DevelopmentBacklog ManagementData-Driven KPIsEnterprise IntegrationsAPIsAnalyticsChange ManagementAI-Enabled MarketingAnalytical Languages
Soft Skills
Excellent CommunicationCustomer-Centric DiscoveryProblem SolvingMentoringSelf-Guided Learning
Tools & Technologies
Salesforce CRMMarketing Cloud Account EngagementDemandbaseAzure DevOpsFigma
Industry Keywords
B2B MarketingDemand GenerationAccount-Based Marketing (ABM)Campaign ManagementAttributionData PrivacyCompliance

Tech Stack

Tools & technologies
AzureCloudJavaPythonScala

About the role

Key responsibilities & impact
  • Own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption and value realization
  • Define product vision, strategy and roadmap based on business, customer and user needs
  • Translate and prioritize business needs into product requirements, user stories, technical requirements and measurable outcomes
  • Prioritize product features and manage the backlog in partnership with engineering, data, UX and technology teams
  • Develop solutions supporting B2B marketing and demand generation, including ABM, lead capture, nurturing, scoring, routing, campaign management and attribution
  • Drive integrations across marketing platforms, Salesforce CRM, websites, customer data platforms, analytics tools and third-party data providers
  • Define and track KPIs including adoption, funnel performance, lead-to-opportunity conversion, attribution, pipeline contribution and business value
  • Partner across Marketing, Sales, Technology, Data, Privacy, Security and Compliance to deliver scalable solutions
  • Evaluate and introduce AI-enabled marketing capabilities where they deliver measurable value
  • Manage vendors, implementation partners, contracts and platform evaluations
  • Lead change-management activities including communication, training, adoption and feedback management
  • Communicate product recommendations, priorities, technical concepts and trade-offs to technical and non-technical stakeholders and executives
  • Mentor and coach junior team members and build internal and external partnerships

Requirements

What you’ll need
  • 5+ years of Product Management experience, ideally in B2B enterprise Marketing Technology (MarTech)
  • Experience owning digital products from discovery and roadmap through delivery, adoption and value realization
  • Strong knowledge of B2B marketing and demand-generation processes, including ABM, lead management, campaigns and attribution
  • Experience with Salesforce CRM and MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, 6sense, event platforms, DAM, CMS or similar tools
  • Experience with enterprise integrations, APIs, data flows, analytics, identity/consent considerations and third-party data sources
  • Strong product strategy, roadmap, backlog management, prioritization and Agile delivery skills
  • Data-driven approach to KPIs, adoption measures, funnel metrics, attribution and business-value targets
  • Proven cross-functional stakeholder management across Marketing, Sales, Technology, Data, Privacy, Security and Compliance
  • Experience managing vendors, implementation partners, contracts and technology evaluations
  • Exposure to AI-enabled marketing capabilities
  • Excellent communication, customer-centric discovery, problem solving and change-management skills
  • Experience with roadmap, issue and backlog management systems such as Azure DevOps
  • Experience with design tools such as Figma
  • Understanding of business intelligence, data science/engineering workflows, database concepts and architecture
  • Familiarity with analytical languages such as Python, R, Scala or Java is beneficial
  • Motivated and self-guided learner with the ability to translate technical concepts for non-technical audiences
  • Equivalent experience, skills, and/or education will also be considered

Benefits

Comp & perks
  • Career development and progression
  • Supportive and engaged line management
  • Technical and therapeutic area training
  • Peer recognition
  • Total rewards program
  • Inclusive culture
  • Reasonable accommodations, when appropriate