Salesforce Marketing Cloud Consultant – Senior

. Create and enhance communication programs and customer relationship strategies focused on retention, engagement, and loyalty .

Posted 10/15/2026full-timeRemote • BrazilSeniorWebsite

Tools & technologies

CloudSQL

Key responsibilities & impact

Create and enhance communication programs and customer relationship strategies focused on retention, engagement, and loyalty
Develop and implement automated marketing journeys using Salesforce Marketing Cloud
Build, configure, and monitor automations through Data Extensions (DE), Automation Studio, and Journey Builder
Segment customer databases for targeted campaigns and communications
Plan and execute omnichannel journeys, ensuring a consistent experience throughout the customer relationship lifecycle
Configure triggers, entry rules, segmentation criteria, and automated actions within journeys
Track campaign performance indicators, analyzing results and optimization opportunities
Ensure the quality, governance, and integrity of data used in CRM and automation initiatives
Collaborate with CRM, Marketing, Data, and Technology teams to implement customer relationship initiatives
Conduct testing and validation, and continuously improve existing automations and journeys
Support the development of personalization and behavior- and profile-based communication strategies

What you’ll need

Experience with Salesforce Marketing Cloud Engagement
Knowledge of creating, configuring, and managing Data Extensions (DEs)
Experience building and maintaining automations using Automation Studio
Experience developing and optimizing customer relationship journeys in Journey Builder
Knowledge of SQL for querying, segmenting, and manipulating databases
Salesforce Marketing Cloud Administrator certification or equivalent
Experience developing and implementing CRM, marketing automation, or customer relationship management projects
Analytical skills for interpreting data and evaluating campaign performance
Experience with CRM, customer retention, engagement, and loyalty strategies
Knowledge of campaign personalization and advanced audience segmentation
Experience with omnichannel journeys (email, SMS, push notifications, WhatsApp, and other channels)
Knowledge of results measurement and CRM performance indicators
Experience integrating Salesforce Marketing Cloud with other platforms
Knowledge of Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis tools

Comp & perks