Senior Functional Analyst

SysMap Solutions

. Analyze, model, and optimize CRM processes for the real estate market.

Posted 10/2/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing and optimizing CRM processes specifically for the real estate market, with a strong focus on aligning solutions with commercial strategies and managing Agile methodologies. Proficient in configuring CRM functionalities and integrating various real estate systems to enhance customer relationship management.

Highest-signal resume keywords

CRM Process OptimizationSales Operations ExperienceAgile Methodologies (Scrum/Kanban)CRM Platforms (Dynamics, Salesforce, Pipedrive)Data Entity Modeling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Process AnalysisFunctional ConfigurationAutomation WorkflowsBusiness Rules DefinitionSales and Marketing AnalysisUser Story ManagementBacklog ManagementData ModelingIntegration with ERPsCustomer Journey Mapping

Soft Skills

Liaison Between TeamsUnderstanding Business NeedsCollaboration with Multidisciplinary Squads

Tools & Technologies

CRM PlatformsSales PlatformsFinancial SystemsReal Estate SystemsPortals

Industry Keywords

Real Estate MarketCustomer Service PracticesNPSSACDigital Transformation

About the role

Key responsibilities & impact

Analyze, model, and optimize CRM processes for the real estate market.
Serve as a liaison between business, technology, and customer service teams.
Ensure solutions are aligned with commercial strategies and the lifecycle of real estate developments, from prospecting through after-sales service.
Map and improve pre-sales, sales, and after-sales processes.
Understand the operational lifecycle of real estate developments, including leads, reservations, proposals, negotiations, contracts, documentation, and the customer journey.
Configure CRM functionalities, create automations, define business rules, and model data entities.
Understand business needs and translate them into functional requirements for development and IT teams.
Manage backlogs, user stories, and functional documentation in Scrum/Kanban environments.
Produce analyses and reports on sales funnels, conversion, broker performance, and campaigns.
Work with integrations involving real estate systems, ERPs, sales platforms, portals, and financial systems.

Requirements

What you’ll need

Experience working with sales operations for mid- to high-end real estate developments.
Understanding of industry-specific customer service and relationship management practices, including NPS, SAC, and ticket management.
Experience working with multidisciplinary squads and digital transformation projects in the real estate market.
Strong experience analyzing, modeling, and optimizing CRM processes for the real estate market.
Experience with CRM platforms such as Dynamics, Salesforce, Pipedrive, or similar systems.
Knowledge of functional configuration, automation workflows, business rules, and data entity modeling.
Experience managing backlogs, user stories, and functional documentation using Scrum/Kanban Agile methodologies.
Experience preparing sales and marketing analyses and reports.
Knowledge of integrations with ERPs, sales platforms, portals, and financial systems used in the real estate sector.