CRM Marketing Automation Specialist

Szallas Group

. Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels .

Posted 9/15/2026full-timeBudapest • HungaryJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM program management, including campaign creation, segmentation, and performance analysis. Proficient in utilizing marketing automation platforms and data analytics to enhance customer engagement and drive results.

Highest-signal resume keywords

CRM Program ManagementMarketing Automation PlatformsEmail MarketingData AnalysisCzech Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SegmentationEmail Template EditingHTMLCSSGoogle AnalyticsSQLAPI IntegrationsProcess AutomationCustomer Journey DesignLifecycle Campaigns

Soft Skills

CommunicationCollaborationIdea Generation

Tools & Technologies

SyneriseBloomreachBrazeInsiderEmarsysKlaviyoSALESmanago

Industry Keywords

B2C MarketingE-commerceTravel IndustryMobile App ChannelsPush Notifications

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels
Create newsletters, automated journeys, promotional and lifecycle campaigns
Handle campaign segmentation, personalisation and template work
Design and implement customer journey paths across the app and CRM
Oversee data flows and data quality between the CRM platform and the app
Collaborate with the Czech marketing team on local plans, promotions and seasonal initiatives
Report on channel performance using the marketing platform and Google Analytics
Test subject lines, timing, content and journey logic, and turn results into recommendations
Support API integrations and process automation work for the Czech market
Deliver the Czech-market CRM platform roadmap and feed campaign experience into it

Requirements

What you’ll need

2+ years in CRM, email marketing or marketing automation, ideally in B2C
Hands-on experience with a marketing automation or CRM platform; experience with Synerise, Bloomreach, Braze, Insider, Emarsys, Klaviyo, SALESmanago or comparable platforms
Comfortable editing email templates, including basic HTML and CSS adjustments
Able to read campaign reports in CRM and Google Analytics, draw conclusions and act on them
Czech at native level
English good enough for daily work with an international team
Able to bring ideas forward and communicate with technical colleagues and brand teams
Experience in travel, e-commerce or another high-volume B2C environment is nice to have
Exposure to mobile app channels such as push notifications or in-app messaging is nice to have
Involvement in a platform migration or new system implementation is nice to have
Familiarity with SQL or query-based segmentation is nice to have

Benefits

Comp & perks

Hybrid working, 3 days in the office and 2 remote
A pilot role in a group-wide platform change, with visible impact on how CRM is done across markets
Friendly international team with shared practice across several countries