CRM Marketing Automation Specialist

Szallas Group

. Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels .

Posted 9/15/2026full-timeCluj-Napoca • RomaniaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM program management, including email marketing, campaign automation, and customer journey design. Proficient in data analysis and reporting using marketing platforms and Google Analytics, with strong communication skills in both Czech and English.

Highest-signal resume keywords

CRM Program ManagementEmail MarketingMarketing AutomationData AnalysisCustomer Journey Design

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Template EditingHTMLCSSGoogle AnalyticsSQLSegmentationCampaign ReportingAPI IntegrationsProcess AutomationLifecycle Campaigns

Soft Skills

CommunicationCollaborationIdea Generation

Tools & Technologies

CRM PlatformMarketing Automation Platform

Industry Keywords

B2CTravelE-commerceMobile App ChannelsPush NotificationsIn-App Messaging

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, build and send the CRM programme for hotely.cz across email, push and in-app channels
Create newsletters, automated journeys, promotional campaigns and lifecycle campaigns
Handle segmentation, personalisation and template work
Design and implement customer journey paths across the app and CRM
Oversee data flows and data quality between the CRM platform and the app
Collaborate with the Czech marketing team on local plans, promotions and seasonal initiatives
Report on performance using the marketing platform and Google Analytics
Run tests on subject lines, timing, content and journey logic
Turn campaign results into concrete recommendations
Support API integrations and process automation work for the Czech market
Deliver the CRM platform roadmap for the Czech market and feed campaign experience into it

Requirements

What you’ll need

2+ years in CRM, email marketing or marketing automation, ideally in B2C
Hands-on experience with a marketing automation or CRM platform
Comfortable editing email templates, including basic HTML and CSS adjustments
Able to read campaign reports in CRM and in Google Analytics, draw conclusions and act on them
Czech at native level
English good enough for daily work with an international team
Able to bring ideas forward and communicate with technical colleagues and brand teams
Experience in travel, e-commerce or another high-volume B2C environment (nice to have)
Exposure to mobile app channels such as push notifications or in-app messaging (nice to have)
Involvement in a platform migration or new system implementation (nice to have)
Familiarity with SQL or query-based segmentation (nice to have)

Benefits

Comp & perks

Hybrid working, 3 days in the office and 2 remote
Friendly international team with shared practice across several countries
Visible impact on how CRM is done across markets
Opportunities to grow, make an impact, and explore new possibilities in an international environment