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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading design teams and managing creative projects, with a strong focus on visual identity, storytelling, and operational excellence. Proven ability to translate business objectives into compelling visual concepts while managing schedules, budgets, and stakeholder relationships.
Highest-signal resume keywords
Art DirectionDesign LeadershipProject ManagementCreative Workflow ManagementVisual Identity Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Design ExecutionConcept DevelopmentStoryboardingCreative ReviewsBudget ManagementSchedule ManagementContent System DevelopmentBrand Strategy TranslationVisual Concept CreationDesign Brief Development
Soft Skills
LeadershipCommunicationOrganizational SkillsCreativityAccountability
Industry Keywords
Brand StorytellingCreative Agencies ManagementFreelance Designers CoordinationProduction Houses CollaborationEmerging Opportunities Identification
About the role
Key responsibilities & impact- Lead the refreshed visual identity for Defend by Tactacam and shift the brand narrative from product-focused to storytelling
- Manage, mentor, and develop a team of graphic designers
- Lead creative vision for campaigns, product launches, brand storytelling, retail assets, social media, evergreen initiatives, and emerging opportunities
- Partner with the Senior Creative Director, Brand Director, and Director of Production
- Translate business objectives and brand strategy into visual concepts and compelling narratives
- Guide concept development, storyboarding, creative reviews, and final approvals
- Build design briefs, schedules, timelines, documentation, and internal processes
- Balance creative ambition, production realities, timing, and budget
- Identify future needs across internal teams, contractors, and external partners
- Coordinate design efforts across stakeholders
- Manage relationships with creative agencies, freelance designers, illustrators, production houses, and specialty creative partners
- Foster creativity, accountability, craftsmanship, and operational excellence
Requirements
What you’ll need- At least three years of experience in art direction or design leadership
- Demonstrated success leading design executions and visual identity projects from concept through completion
- Strong experience managing project schedules, budgets, agencies, vendors, and external partners
- Deep understanding of design operations and creative workflows across multiple content formats and channels
- Strong communication, leadership, and organizational skills
- Experience building scalable content systems and supporting multiple priorities simultaneously
Benefits
Comp & perks- Medical, dental, and vision coverage
- Life insurance and disability protection
- Competitive time off
- Pregnancy leave
- Parental leave
- Military leave
- Hunting Holidays for outdoor activities
- Company-managed 401(k) plan
- Remote-first flexibility
- Employee discounts
- Complimentary camera gear
- Company-sponsored outdoor trips
- Community projects
- Monthly TactaValor Awards recognizing top performance