Brand Director

Tactacam

. Own Reveal's brand strategy, positioning and long-term narrative .

Posted 10/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, positioning, and storytelling, with a strong focus on customer insights and market research. Proven ability to lead and develop teams while aligning cross-functional efforts to enhance brand health and performance outcomes.

Highest-signal resume keywords

Brand ManagementMarketing StrategyCustomer InsightCross-Functional LeadershipTeam Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningMessaging FrameworksCampaign StrategyGo-To-Market StrategyCreative Direction

Soft Skills

Influencing Without AuthorityPresentation SkillsStorytelling

Industry Keywords

DTCRetailOutdoorSporting GoodsHunting Culture

About the role

Key responsibilities & impact

Own Reveal's brand strategy, positioning and long-term narrative
Articulate who Reveal is for, what problem it solves and why it wins
Protect and grow Reveal's leadership in the cellular trail camera category
Reach new customers without diluting the brand
Establish and evolve messaging hierarchy and tone of voice
Lead annual and quarterly brand planning
Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
Own go-to-market strategy for new product, app and feature launches
Partner with Performance Marketing to align brand and demand
Shape creative direction and storytelling with the Creative Director
Provide briefs translating strategy into creative
Champion authentic storytelling based on real customers and results
Ensure creative work aligns with brand strategy and customer truth
Act as the internal voice of the customer across Product, CX, Sales and Leadership
Ensure brand promises align with customer experiences
Support retail, partnership and community storytelling
Align the organization around a focused brand vision
Own brand health metrics alongside performance outcomes
Use customer insight, market research and competitive analysis to evolve strategy
Lead, mentor and develop brand team members

Requirements

What you’ll need

5+ years of experience in brand management, marketing strategy or product marketing
Proven track record owning and growing a brand, not just supporting one
Deep understanding of brand positioning, customer insight and messaging frameworks
Experience partnering with creative teams to bring strategy to life
Experience leading and developing a team
Strong cross-functional leadership, with the ability to influence without direct authority
Comfort presenting to executive leadership and defending strategic decisions
Experience in fast-paced, entrepreneurial or high-growth brand environments
Preferred: Hunting experience or strong familiarity with hunting culture
Preferred: Experience in hunting, outdoor, sporting goods or other enthusiast categories
Preferred: Background in DTC and retail brands, including retail media and in-store storytelling
Preferred: Experience with subscription, app-driven or hardware-enabled products
Preferred: Experience with pro, ambassador, conservation or community programs

Benefits

Comp & perks

Medical, dental, and vision coverage
Life insurance
Disability protection
Competitive time off
Pregnancy leave
Parental leave
Military leave
Hunting Holidays for outdoor activities
Company-managed 401(k) plan
Remote-first flexibility
Employee discounts
Complimentary camera gear
Company-sponsored outdoor trips
Community projects
Monthly TactaValor Awards recognizing top performance and company values