Senior Market Development Manager, Therapy – Oncology

Tactile Medical

. Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.

Posted 10/23/2026full-timeUnited StatesSenior💰 $115,600 - $173,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing national marketing strategies and campaigns within the healthcare sector, with a strong focus on referral growth and provider engagement. Proven ability to translate market insights into actionable plans that drive measurable business outcomes.

Highest-signal resume keywords

Healthcare Marketing ExperienceMarket Development StrategyCross-Functional LeadershipAnalytical SkillsCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Development PlansCommercialization StrategiesGo-To-Market StrategiesReferral Pathway MappingCustomer SegmentationBehavior Change StrategiesCampaign Performance ReportingProduct MarketingField Marketing SupportOncology Experience

Soft Skills

Executive-Level CommunicationInfluencing Without AuthorityPresentation SkillsCollaborationStrategic Thinking

Tools & Technologies

CRM PlatformsMarketing AutomationMarketing Analytics

Certifications & Qualifications

MBAMPHMHA

Industry Keywords

Healthcare ServicesMedical DevicePharmaceuticalDigital HealthReferral-Driven Commercial ModelChronic Disease ManagementKOL ProgramsHealthcare Provider Education

About the role

Key responsibilities & impact

Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
Develop annual market development plans and strategies aligned with commercial growth objectives.
Identify untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs.
Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies.
Map referral pathways, identify patient leakage points, and prioritize interventions improving recognition, referral, and treatment.
Create national campaign strategies and annual campaign roadmaps.
Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs.
Define campaign objectives, audiences, behavior changes, message priorities, activation requirements, and success measures.
Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks.
Maintain national campaign governance.
Provide Field Marketing Managers with strategy, objectives, target account archetypes, audience priorities, and execution guidance.
Identify opportunities through conferences, education, speaker programs, advisory boards, and provider initiatives.
Collaborate with Product Marketing, Sales, Field Marketing, Medical Affairs, Strategic Accounts, Market Access, and Marketing Operations.
Drive referral growth, provider engagement, market penetration, and measurable behavior change across assigned segments.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience.
7+ years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement, including experience leading complex, cross-functional strategies or programs.
Experience developing and executing marketing, commercialization, or growth strategies that support measurable business objectives.
Demonstrated success leading complex, cross-functional initiatives, aligning senior stakeholders, and influencing without direct authority.
Ability to translate customer, market, clinical, and business insights into clear strategies, campaigns, and action plans.
Strong analytical skills and demonstrated ability to use data to prioritize opportunities and make recommendations.
Executive-level written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategies clearly and drive decisions.
Ability to travel approximately 30% for customer meetings, field engagement, conferences, and internal planning.
Experience in medical device, pharmaceutical, diagnostics, digital health, healthcare services, or another regulated healthcare environment.
Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model.
Experience supporting a field sales organization and converting national strategy into field-executable programs.
Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives.
Experience presenting recommendations and performance updates to senior commercial or executive leadership.
Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management.
Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives.
Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education.
Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting.
MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree.

Benefits

Comp & perks

Medical benefits
Dental benefits
Vision benefits
Retirement benefits
Employee stock purchase plan
Paid time off
Parental leave
Family medical leave
Volunteer time off
Additional leave programs
Life insurance
Disability coverage
Life and work wellness benefits and discounts
Remote work may be performed by candidates residing anywhere in the United States
Hybrid work policy for employees residing within 50 miles of the Minneapolis, MN office