CRM & Market Intelligence Analyst

TAGAT Foodtech

. Support the management and ongoing development of the company’s CRM .

Posted 10/19/2026full-timeBauru • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM management, data analysis, and marketing funnel optimization, with a strong focus on lead segmentation, nurturing campaigns, and actionable insights generation. Proficient in utilizing data visualization tools and marketing automation to enhance customer relationship strategies.

Highest-signal resume keywords

CRM ManagementData AnalysisMarketing Funnel OptimizationLead SegmentationData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisLead ScoringMarket IntelligenceSQLExcelGoogle SheetsMarketing AutomationFunnel Metrics MonitoringDashboard CreationCustomer Journey Mapping

Soft Skills

Strong CommunicationOrganizational SkillsProactive Problem SolvingCollaborative TeamworkAnalytical Mindset

Tools & Technologies

Power BICRM SoftwareMarketing Automation ToolsData Visualization Tools

Industry Keywords

B2B MarketSaaS CompaniesCommercial Data AnalysisGrowth StrategiesCompetitive Intelligence

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Support the management and ongoing development of the company’s CRM
Ensure the quality, organization, standardization, and accuracy of information
Create segments for leads, prospects, and customers
Support the development and monitoring of Marketing and Sales funnel stages
Identify inconsistencies and opportunities to improve CRM usage
Track the source and progression of leads generated through campaigns, the website, webinars, trade shows, and events
Create and monitor automation workflows and customer relationship journeys
Develop lead nurturing and reactivation campaigns
Support initiatives targeting the customer base, including cross-sell and upsell opportunities
Monitor campaign performance indicators and recommend improvements based on results
Support lead segmentation and qualification strategies
Conduct market, segment, and competitor research and analysis
Map trends and opportunities relevant to the business
Support the development and ongoing refinement of the ICP (Ideal Customer Profile)
Identify segments, companies, and markets with commercial potential
Organize information to help Marketing and Sales prioritize opportunities
Build and monitor dashboards and reports
Monitor funnel metrics, including lead volume, MQLs, SQLs, opportunities, and conversions
Analyze the relationship between Marketing activities, commercial opportunities, and revenue generation
Identify funnel bottlenecks and opportunities for improvement
Turn data into actionable insights and recommendations for Marketing, Sales, and leadership

Requirements

What you’ll need

Degree in Marketing, Business Administration, Economics, Engineering, Information Systems, or a related field
Previous experience with CRM, Marketing, Growth, Market Intelligence, or commercial data analysis
Knowledge of the Marketing and Sales funnel
Intermediate to advanced proficiency in Excel or Google Sheets
Ability to work effectively with data, metrics, and reports
Analytical and investigative mindset, with strong organizational skills and attention to data quality
Strong communication skills and ability to collaborate effectively with different teams
Proactive approach to identifying problems and proposing solutions
Power BI or other data visualization tools are a plus
Marketing automation tools are a plus
SQL or database manipulation skills are a plus
Lead scoring and qualification strategies are a plus
Competitive intelligence and ABM strategies are a plus
Knowledge of the B2B market and technology, software, or SaaS companies is a plus
Availability to work as an independent contractor (PJ arrangement)

Benefits

Comp & perks

Education assistance
Birthday day off
Maternity leave
Paternity leave
Wellhub (formerly Gympass)