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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in conversion optimization and web experimentation, with a strong command of experiment statistics and proficiency in testing platforms. Capable of coaching teams on test design and effectively communicating results to senior stakeholders.
Highest-signal resume keywords
Conversion OptimizationWeb ExperimentationExperiment StatisticsTesting Platform ProficiencyCoaching and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Experiment DesignStatistical PowerMinimum Detectable EffectHTMLCSSJavaScriptSQLGA4Test Validity EvaluationGuardrail Metrics
Soft Skills
Clear CommunicationSound Judgment
Tools & Technologies
OptimizelyVWOAnalytics Tools
Industry Keywords
Experimentation RoadmapGrowth MarketingRemote-First Environment
Tech Stack
Tools & technologiesJavaScriptSQL
About the role
Key responsibilities & impact- Own the experimentation roadmap across Tailscale's highest-traffic website pages
- Prioritize experiments based on traffic, expected impact, and cost
- Set and maintain testing standards, including sizing, statistical power, minimum detectable effect, guardrail metrics, and decision rules
- Review test designs before launch and results before sharing
- Design, build, and run consequential experiments, especially on pricing and homepage pages
- Own testing platform health and measurement with web development and analytics teams
- Maintain the experiment record as the source of truth for website learnings
- Turn experiment results into recommendations for web strategy
- Report program results to marketing leadership
- Coach contributors across web, design, and marketing on hypotheses, test design, and interpreting results
Requirements
What you’ll need- 6–9 years of experience in conversion optimization, web experimentation, growth marketing, or a related field, including ownership of an experimentation program across multiple pages or products
- Deep experience with a testing platform such as Optimizely, VWO, or a comparable tool, including program-level setup and governance
- Strong command of experiment statistics, including power and sample size, minimum detectable effect, false positive control, guardrail metrics, sample ratio mismatch, and the risks of peeking and multiple comparisons
- Ability to evaluate test design and validity and explain why a result should or should not be trusted
- Comfort with HTML, CSS, and JavaScript to build and debug client-side variations
- Working proficiency in SQL and an analytics tool such as GA4
- Sound judgment about when experimentation is appropriate and when changes can ship without testing
- Clear writing and communication skills for presenting results and tradeoffs to senior stakeholders
- Experience coaching or mentoring others on experimentation
- Comfort working in a remote-first, async environment
Benefits
Comp & perks- Base salary, equity incentive plan, and variable commission for quota-based roles
- Health, vision, and dental coverage with no waiting period
- Flexible remote-first work environment
- Virtual and in-person social events
- Corporate co-working program
- Employer-funded retirement contributions matching employee contributions dollar-for-dollar, up to 0.75% of eligible compensation annually
- Annual company retreat and team off-sites
- $1500 USD annually for professional development
- Mentorship, coaching, and internal promotion opportunities
- Flexible paid time off
- Company-owned laptop (Mac or PC)
- Monthly home internet reimbursement
- $500 USD home office setup allowance
- Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents
- Accessibility and inclusive hiring accommodations
