FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in performance marketing, particularly in managing multi-million pound media budgets and leading acquisition strategies across various paid channels. Proven ability to leverage AI and data analytics to optimize customer acquisition and marketing performance.
Highest-signal resume keywords
Performance MarketingPaid Social ManagementIncrementality TestingTeam LeadershipAI Adoption in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Acquisition StrategyMedia Budget ManagementCohort AnalysisLifetime Value AnalysisCreative TestingAttribution ModelingMulti-Touch AttributionPerformance Creative DevelopmentCampaign ManagementData Analysis
Soft Skills
Collaborative LeadershipAnalytical ThinkingCustomer FocusEntrepreneurial MindsetCommunication Skills
Tools & Technologies
ShopifyGA4Meta Advantage+Performance MaxAttribution Tools
Industry Keywords
DTC FashionActivewearBeautyHigh-Growth MarketingPaid Media
About the role
Key responsibilities & impact- Set the acquisition strategy and own the media budget for new customer growth
- Lead the Growth pillar of the Digital & Customer team
- Deliver new customer volume, CAC and first-order contribution targets across paid channels
- Allocate acquisition budget across channels, markets and campaigns using CAC, ROAS, blended MER and payback
- Build annual and in-season acquisition plans with finance
- Grow the share of high-value new customers using cohort and lifetime value data
- Report acquisition performance, trade-offs and recommendations to leadership
- Own paid social across Meta, TikTok, Pinterest and Snapchat
- Own paid search, shopping, video, programmatic, affiliates and partnerships
- Test, learn and scale new channels such as TikTok Shop
- Build TALA visibility in AI search and shopping platforms
- Manage the paid-media trading calendar around launches, drops, collaborations and promotions
- Own acquisition measurement using platform data, attribution, incrementality testing and media mix modelling
- Run geo-lift and holdout studies and use results to set budgets
- Measure paid media impact on store sales and online sales
- Partner on tracking, attribution, server-side data and unified CAC, MER and payback reporting
- Develop performance creative briefs and high-volume creative testing programmes
- Use AI to increase creative production and testing while protecting the brand
- Coordinate paid support for PR, influencer, creator and community activity
- Lead paid acquisition for international market launches
- Support store openings, including Edinburgh, with awareness and footfall campaigns
- Support referral, reactivation and lapsed-customer acquisition
- Partner on landing pages, conversion and SEO
- Lead, coach and develop a small acquisition team
- Manage agency partners, briefs, fees and performance
- Manage the growth technology stack and lead AI adoption across media buying, budgeting, creative, analysis and reporting
- Build team AI skills and guidelines around brand, data and privacy
- Build a culture of experimentation, pace and ownership
- Remain hands-on in platforms and performance data
Requirements
What you’ll need- 8-10+ years in performance or growth marketing
- At least 3 years leading a team
- Experience ideally in high-growth DTC fashion, activewear or beauty
- Proven record of scaling new customer acquisition profitably
- Experience in a business growing from £20m+ towards £100m+
- Ownership of a multi-million pound annual media budget across several channels
- Deep, hands-on expertise in paid social and paid search
- Experience across video, programmatic and affiliates
- Experience with incrementality testing, media mix modelling and multi-touch attribution
- Experience launching paid media in new international markets
- Strong understanding of performance creative and creator-led advertising
- Experience selecting and managing agency partners and growth technology
- Track record of using AI to improve marketing performance and efficiency, including Meta Advantage+, Performance Max, creative production and analysis
- Experience leading a team through AI adoption with measurable gains in output, speed or cost
- Strong working knowledge of Shopify, GA4 and attribution tools
- Commercial, analytical, customer-focused, brand-minded, entrepreneurial, collaborative leadership and communication capabilities
Benefits
Comp & perks- 25 days of annual leave plus bank holidays
- Very generous employee discount after probation period
- Friends & Family Discount
- Clothing allowance spending gift
- Class Pass or Gym Flex membership
- Health Shield
- Enhanced maternity/paternity pay
- Charity fundraising match of up to £1,000