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Senior Marketing Specialist, Affiliate Marketing
Talencore. Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring .
About the role
Key responsibilities & impact- Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring
- Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization
- Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency
- Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials
- Manage affiliate reporting, billing reconciliation, and budget tracking activities
- Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards
- Assist with weekly, monthly, and quarterly reporting deliverables
- Conduct competitive research and monitor market trends to identify optimization opportunities
- Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives
Requirements
What you’ll need- 2-4 years of hands-on performance marketing experience
- Experience within insurance, InsurTech, or financial services industries is required
- Direct experience managing paid search campaigns through Google Ads
- Experience supporting affiliate, partnership, or aggregator marketing programs
- Understanding of campaign structure, bidding strategies, keyword management, and conversion optimization
- Familiarity with Google Analytics or similar reporting platforms
- Understanding of attribution concepts, tracking implementation, and campaign measurement
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities and execute effectively in a fast-paced environment
- Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is a plus
Benefits
Comp & perks- 10% bonus
- Employee Ownership Program - eligible employees share in the financial rewards as the company grows
- Professional Development Opportunities – access to learning and career growth initiatives
- Owner Referral Program
- Work-from-Home Reimbursement
- Digital Health & Wellness Platform - online fitness and wellbeing resources
- Canary Emergency Financial Assistance Program
- Comprehensive Medical, Dental, and Vision Coverage
- Life and AD&D Insurance
- Confidential Employee Assistance Program (EAP)
- Health Savings Account (HSA)
- Short-Term Disability Coverage
- Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
- Employee Discounts
- 401(k) Plan with company matching contributions
- Paid Time Off Programs
- 11 Company-Paid Holidays