Social Media, Content Manager

Talentgrator

. Research local audiences, competitors, cultural trends, humor, digital habits, and media consumption patterns to identify content opportunities and translate findings into actionable plans.

Posted 11/12/2026full-timeRemote • India, Brazil, Nigeria, Somalia, South Africa, TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and digital media, with a strong focus on local audience engagement and performance analysis. Proficient in managing content calendars, collaborating with creators, and ensuring compliance with local regulations.

Highest-signal resume keywords

Content Marketing ExperienceNative-Level Language ProficiencyShort-Form Video Content UnderstandingAudience Research and AnalysisContent Performance Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar ManagementPerformance Metrics AnalysisContent Creation and EditingBudget ManagementAudience Behavior Evaluation

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

TikTokInstagram ReelsYouTube Shorts

Industry Keywords

Digital MediaSocial VideoCreator MarketingLocal Brand Promotion

About the role

Key responsibilities & impact

Research local audiences, competitors, cultural trends, humor, digital habits, and media consumption patterns to identify content opportunities and translate findings into actionable plans.
Develop and manage local content calendars to ensure consistent and timely publication.
Write, edit, review, and evaluate local content for linguistic accuracy, cultural relevance, and suitability for the target audience.
Identify relevant distribution channels, including TikTok, Instagram Reels, YouTube Shorts, and other locally popular digital platforms.
Explore and test content formats and distribution approaches to improve audience reach, engagement, and retention.
Source and coordinate local content creators and external contractors, prepare briefs, manage deadlines, and ensure deliverable quality.
Collaborate with the central AI production studio by providing creative briefs and feedback based on local market insights.
Manage content-related budgets and evaluate test activities, including cost per view.
Monitor and analyze content performance, including reach among adult audiences, video views, retention, completion rates, repeat views, shares, saves, engagement, and growth of local accounts and communities.
Test content hypotheses, evaluate results, and provide actionable recommendations to improve content performance.
Prepare performance reports and ensure content is ready for publication.
Ensure compliance with local regulations, age restrictions, and platform policies, including requirements before launching paid promotions.

Requirements

What you’ll need

Experience in content marketing, digital media, entertainment, social video, creator marketing, or local brand promotion.
Native-level or advanced proficiency in the relevant local language, with the ability to confidently write, edit, and evaluate local content.
Strong understanding of the target market's culture, humor, digital habits, audience behavior, and media landscape.
Ability to conduct audience and competitor research, evaluate relevant sources, and translate insights into practical content plans.
Good understanding of short-form video content, including TikTok, Instagram Reels, YouTube Shorts, and relevant local platforms.
Ability to identify, brief, and coordinate content creators and external contractors while managing timelines and content quality.
Experience working with content calendars, budgets, performance metrics, and reporting.
Ability to analyze content performance, test hypotheses, and translate findings into actionable recommendations.
Ability to collaborate effectively with a central AI production studio and prepare clear, practical creative briefs.
Awareness of local regulations, age restrictions, and platform-specific content policies.