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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated social and digital strategies, with a strong focus on client management, influencer marketing, and performance-driven content strategies. Proven ability to mentor teams and translate audience insights into actionable recommendations for client growth.
Highest-signal resume keywords
Integrated Social Program ManagementInfluencer Marketing StrategyClient Relationship ManagementContent Development and MeasurementStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyDigital MarketingContent StrategyPerformance Data AnalysisKPI TrackingBudget ManagementCampaign DevelopmentAudience Insights TranslationPaid Social ManagementCreative Storytelling
Soft Skills
Excellent CommunicationPresentation SkillsOrganizational SkillsCollaborative MindsetMentoring and Team Management
Tools & Technologies
MetaTikTokLinkedInPinterestYouTube
Industry Keywords
Consumer BrandsLifestyle MarketingRetail MarketingCorporate BrandsCreator Culture
About the role
Key responsibilities & impact- Lead integrated social and digital strategies across key national accounts, serving as senior strategic counsel and day-to-day client lead
- Develop platform-first content and campaign strategies across Meta, TikTok, LinkedIn, Pinterest, YouTube, and emerging channels
- Collaborate with PR and integrated account teams to align social strategies with broader communications objectives and client priorities
- Lead creative storytelling, influencer partnerships, and paid social programs rooted in culture, audience insights, and performance data
- Mentor and manage a high-performing social and content team
- Oversee account resourcing, KPI reviews, budget tracking, and contractor management
- Translate analytics and audience insights into actionable strategic recommendations for clients
- Identify opportunities for client growth, upselling, and innovation across accounts
- Support business development through proposals, pitches, and thought leadership initiatives
- Collaborate with agency leadership to evolve Talk Shop’s social and digital offerings
Requirements
What you’ll need- Proven agency experience developing and leading social, digital and influencer marketing strategies for consumer, lifestyle, retail or corporate brands
- Strong experience managing integrated social programs from strategy through execution
- Deep understanding of major social platforms, creator culture, content trends and evolving digital behaviours
- Experience working with paid social and performance-driven content strategies
- Experience leading influencer and creator programs, including strategy, selection, briefing, content development and measurement
- Strong client management skills with the ability to build trusted relationships and provide confident strategic counsel
- Experience managing and mentoring junior and mid-level team members
- Strong strategic thinking paired with a willingness to stay close to the work and execution
- Excellent communication, presentation and writing skills
- Strong organizational skills and the ability to manage multiple accounts, priorities and fast-moving timelines
- A collaborative mindset and ability to work effectively across social, digital, PR and integrated teams
- A track record of identifying opportunities to strengthen client work and contribute to account growth
Benefits
Comp & perks- Comprehensive health and dental benefits
- Learning, development and mentorship opportunities
- Employee wellness benefits
- Flex-Fridays
- Team events
- Perks, treats and swag
- Opportunities for promotion from within where possible