Performance Marketing Manager, Google Ads

Talkr

. Personally manage Google Ads accounts, including campaign structure, keywords, search terms, negative keywords, ads, targeting, bidding and budgets .

Posted 10/30/2026full-timeNorth MacedoniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Google Ads campaigns with a focus on lead generation and conversion optimization. Proficient in using analytics tools and marketing platforms to drive performance improvements and deliver actionable insights.

Highest-signal resume keywords

Google Ads ManagementConversion TrackingGoogle AnalyticsEmail MarketingLanding Page Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign StructureKeyword AnalysisBidding ManagementPerformance DiagnosisConversion-Focused BiddingSearch-Term AnalysisCampaign TestingBudget ManagementVideo EditingOffline Conversion Imports

Soft Skills

Strong Written CommunicationCommercial JudgementOrganizational SkillsIndependent DeliveryPrioritization

Tools & Technologies

Google Tag ManagerCanvaBrevoSocial Media Scheduling ToolsCRM Systems

Industry Keywords

Service BusinessesHealthcareRegulated ServicesLead QualitySales Conversion

About the role

Key responsibilities & impact

Personally manage Google Ads accounts, including campaign structure, keywords, search terms, negative keywords, ads, targeting, bidding and budgets
Build and test acquisition plans for different services
Monitor performance, identify deterioration, investigate causes and implement evidence-based improvements within agreed budgets
Maintain conversion measurement across forms, bookings and calls using Google Analytics and Google Tag Manager or coordinate specialist support
Improve landing pages and enquiry journeys through structured tests
Work with sales to understand lead quality, qualification and sales outcomes
Use CRM feedback and offline conversion data to inform campaign decisions
Provide concise weekly reports covering results, commercial impact, changes, risks and next actions
Recommend budget changes with clear rationale
Create branded graphics and marketing materials in Canva
Build, send and improve email campaigns and automated journeys in Brevo or a comparable platform
Plan, write, schedule and publish social media content
Repurpose client stories, testimonials and educational content across channels
Help shape and implement Astoria Launch, including customer needs, service packages, positioning, pricing and routes to market
Develop delivery plans, templates and workflows for proposed marketing services
Cost packages, assess delivery capacity and support a small pilot
Use customer feedback and pilot results to improve the offer and identify delivery support needs
During the first 90 days, establish reporting, agree campaign priorities and targets, implement and evaluate acquisition tests, and develop a costed Astoria Launch pilot plan

Requirements

What you’ll need

A demonstrable track record of personally managing Google Search campaigns that generate qualified leads for service businesses, ideally at a comparable advertising spend
Strong practical understanding of conversion-focused bidding, budget management, search-term analysis, campaign testing and performance diagnosis
Ability to connect advertising results to lead quality, sales conversion and acquisition costs, and explain decisions clearly to a business owner
Practical experience with conversion tracking, Google Analytics and landing-page optimisation
Confidence using Canva, Brevo or another email marketing platform, and social media scheduling and publishing tools
Strong written communication, commercial judgement and organisation, with the ability to prioritise and deliver independently within a part-time role
Basic video editing is desirable
Experience with offline conversion imports is desirable
Experience launching or packaging marketing services is desirable
Experience with care, healthcare or other regulated service businesses is desirable
Any Salesforce experience is advantageous
CV and examples of personally managed Google Ads accounts required for application
Shortlisted candidates may be invited to complete a practical exercise using anonymised campaign data

Benefits

Comp & perks

Private medical insurance (after 6 months)
Hybrid working model - work from home, office or both
Regular team meetups - dinners, outdoor activities and events
Opportunity to travel
Access to further learning & development courses