Manager, Email & SMS

Tanger

. Own end-to-end execution, programming, and optimization of Tanger’s email and SMS channels .

Posted 9/21/2026full-timeRemote • United StatesMid-LevelSenior💰 $78,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email and SMS marketing, including campaign management, audience segmentation, and performance optimization. Proficient in utilizing enterprise-level ESPs and SMS platforms while ensuring compliance with relevant regulations.

Highest-signal resume keywords

Email MarketingSMS MarketingAudience SegmentationCampaign ManagementPerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLData IntegrationLifecycle MarketingA/B TestingAutomation QAEvent-Based ProgramsDynamic Content CreationTrigger CampaignsPerformance ReportingCompliance Requirements

Soft Skills

Analytical SkillsProblem-SolvingDecision-MakingAttention to DetailCommunication Skills

Tools & Technologies

CampaignerSalesforceBrazeIterableKlaviyoCordialVibes

Industry Keywords

Lifecycle DevelopmentEmail Best PracticesSMS Best PracticesCAN-SPAMTCPAGDPRCCPAConsent Management

About the role

Key responsibilities & impact

Own end-to-end execution, programming, and optimization of Tanger’s email and SMS channels
Build and manage triggered campaigns, event-based programs, multi-step journeys, workflows, and lifecycle automations
Create dynamic email content using HTML, ESP-native templating tools, conditional logic, personalization tokens, dynamic content blocks, and modular templates
Develop audience segmentation, suppression logic, frequency controls, and pre-deployment validation processes
Translate business and customer requirements into executable email and SMS logic
Implement data integrations, field mappings, and data hygiene practices
Troubleshoot data, rendering, and automation issues
Own automation QA and monitoring to validate triggers, conditions, content, links, and personalization
Document email programs, templates, logic, and playbooks for scalability and continuity
Own channel execution, lifecycle development, testing, and optimization
Develop onboarding, engagement, retention, and reactivation lifecycles
Define send cadence, messaging frameworks, and channel best practices
Provide strategic recommendations based on performance trends, testing, and customer behavior
Manage ESP and SMS platform configuration, troubleshooting, vendor coordination, deliverability, sender reputation, opt-in/opt-out flows, short codes, and domain configurations
Lead operational planning for ESP enhancements, migrations, and feature adoption
Establish A/B, multivariate, and incrementality testing methodologies
Analyze engagement, conversion, and revenue lift metrics
Produce weekly, monthly, and quarterly performance reports with insights and recommendations
Partner with Marketing, Loyalty, Media, Technology, Legal, Analytics, Data, and Customer Care teams
Maintain project plans, timelines, dependencies, and program documentation
Travel up to 5% as required

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
Hands-on experience with enterprise-level ESPs and SMS platforms, including Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, or Vibes
Demonstrated experience with segmentation, automations, testing, and performance optimization
Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements
Strong analytical, problem-solving, and decision-making skills
Proven ability to balance strategic thinking with hands-on execution
Exceptional attention to detail and quality standards
Strong written and verbal communication skills
Ability to manage multiple workstreams in a fast-paced environment
Ability to travel via commercial airlines, up to 5%
Must comply with relevant regulations, including CAN-SPAM, TCPA, GDPR/CCPA, and consent management standards
E-Verify participation and background check requirements

Benefits

Comp & perks

Competitive salary
Generous Suite of Medical, Dental, and Vision Benefits
401(k) match
Paid PTO and Holidays
Paid Volunteer Hours
Team Member Paid Leave Programs
Tuition Reimbursement
Wellness Incentives
Group Life and Disability Insurance
Voluntary Benefits
Team Member Discounts
Flexible, Teams-driven workplace
Up to 5% travel
Background check conducted