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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy, planning, and execution, with a strong focus on B2B and SaaS environments. Proficient in managing vendor relationships, budget tracking, and utilizing CRM systems for lead capture and reporting.
Highest-signal resume keywords
Event Program Strategy OwnershipExperience With Event/Registration PlatformsWebinar Tools ProficiencyVendor Management SkillsBudget Tracking Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningEvent CoordinationLead CapturePipeline AttributionBudget ManagementData EntryReporting
Soft Skills
Excellent Written CommunicationHighly OrganizedDetail-Oriented
Tools & Technologies
CventSplashZoom WebinarsON24SalesforceHubSpot
Industry Keywords
B2BSaaSTrade ShowsCustomer EventsExecutive-Level Events
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own the annual in-person event strategy, calendar, and budget
- Decide which trade shows and hosted events to invest in
- Determine trade show strategies, in-person touchpoints, surrounding events, goals, and KPIs
- Launch new engagement formats such as executive dinners, customer roundtables, and receptions
- Help launch and execute hosted customer events aligned with business goals
- Plan product activation for conferences with Product Marketing
- Set the webinar calendar and content with the Marketing team
- Establish webinar promotion strategies to drive attendance and engagement
- Partner with Sales, Client Experience, and Marketing on pre-event outreach
- Plan event staffing and drive post-event follow-up, including lead handoff and nurture campaigns
- Equip Sales with event briefs, talk tracks, and follow-up templates
- Align messaging with Product Marketing and collaborate with RevOps on lead scoring, handoff, and attribution
- Own end-to-end logistics for trade shows and digital events, including booth coordination, shipping, staffing, travel, and onsite execution
- Manage vendor and agency relationships, contracts, and sponsorships
- Ensure clean lead capture and CRM data for pipeline attribution
- Report on leads, pipeline influence, and ROI after events and quarterly
- Own event MQL-to-SQL conversion alongside Sales
Requirements
What you’ll need- 6–8 years of experience in event planning, coordination, or production, ideally in a B2B or SaaS environment
- Proven track record of owning an event program strategy
- Experience running executive-level hosted events, such as dinners and roundtables
- Hands-on experience with event/registration platforms such as Cvent, Splash, or similar
- Experience with webinar tools such as Zoom Webinars or ON24
- Working knowledge of CRM systems such as Salesforce or HubSpot for lead capture, data entry, and basic reporting
- Strong vendor management and budget-tracking skills
- Excellent written communication for cross-functional promotion, including email, social, and sales enablement
- Highly organized and detail-oriented, with judgment to keep several shows on track simultaneously
- Comfortable traveling to on-site events occasionally; the application specifies 30% travel
- Understanding of pipeline attribution and how events contribute to revenue
- Must be authorized to work in the U.S. and/or Canada for any employer
- Employment-based visa sponsorship is unavailable
Benefits
Comp & perks- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off
- Fully remote work environment
- Inclusive and collaborative culture
