Demand Generation Manager

Tapcheck

. Own lifecycle and nurture programs end to end in HubSpot, including segmentation, trigger logic, lead scoring inputs, copy, build, QA, and launch .

Posted 11/12/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and lifecycle marketing, with a strong focus on building and executing multi-touch nurture and account-based marketing programs. Proficient in leveraging HubSpot and Salesforce for campaign management, reporting, and collaboration with sales teams.

Highest-signal resume keywords

B2B Demand GenerationLifecycle MarketingHubSpot WorkflowsAccount-Based Marketing (ABM)Email Campaign Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Touch Nurture ProgramsLead ScoringA/B TestingCampaign Performance ReportingSegmentation Strategy

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

HubSpotSalesforceAI Tools6senseDemandbase

Industry Keywords

SaaSFintechHCMPayrollBenefits Technology

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own lifecycle and nurture programs end to end in HubSpot, including segmentation, trigger logic, lead scoring inputs, copy, build, QA, and launch
Build and run account-based plays for priority Mid-Market and Enterprise accounts across email, LinkedIn, direct mail, and sales touches
Write and edit campaign copy for email, landing pages, and social
Brief design and content partners as needed
Convert webinars, events, customer stories, and ROI content into multi-touch follow-up sequences
Build repeatable campaign frameworks
Tailor messaging by segment, industry, and persona
Translate Tapcheck's value proposition into proof-driven messaging
Partner with Sales and Product Marketing on positioning and outreach
Build co-marketing and joint nurture programs with payroll, HCM, and channel partners
Create partner-ready campaign kits
Run continuous testing across subject lines, offers, timing, audiences, and creative
Track conversion from lead to MQL, SQL, opportunity, and closed-won by segment and program
Report on performance weekly
Partner with RevOps on attribution, lead routing, and data hygiene
Use AI tools for research, personalization, and content variation
Coordinate with Performance Marketing so inbound leads enter the appropriate nurture track
Align with SDRs and Account Executives on handoff, follow-up cadences, and sales-readiness signals
Report to the Director, Growth Marketing

Requirements

What you’ll need

4 to 7 years of experience in B2B demand generation, lifecycle, or campaign marketing
3+ years of hands-on experience in a growth-stage SaaS or fintech company
Experience building and launching multi-touch nurture and ABM programs from strategy through execution
Experience owning a pipeline or SQL target and reporting program impact in pipeline and revenue terms
Experience building workflows, lists, lead scoring, and reporting in HubSpot
Experience working in Salesforce alongside a sales team
Experience writing email and landing page copy that measurably improved conversion
Experience running structured A/B tests and using results to change strategy
Experience partnering with Sales and RevOps on lead handoff, routing, and follow-up
Must already possess the right to work in the United States without employment-based visa sponsorship now or in the future
Preferred: experience marketing to HR, payroll, benefits, or finance buyers
Preferred: experience in earned wage access, HCM, payroll, or benefits technology
Preferred: experience with co-marketing or partner programs
Preferred: experience across SMB through Enterprise segments or in a B2B2C model
Preferred: experience with intent data and sales engagement tools such as 6sense, Demandbase, ZoomInfo, Outreach, or Salesloft
Preferred: experience using AI tools for personalization, content creation, and campaign operations

Benefits

Comp & perks

Flexible PTO with no accrual caps
10 paid holidays, including Christmas Eve and New Year's Eve
Medical coverage through Blue Cross Blue Shield of Texas, with PPO and HDHP options
HSA-eligible plan with employer contribution
Dental and vision coverage through MetLife
FSA
Basic Life/AD&D insurance
Employee Assistance Program (EAP)
401(k) with 100% match up to 3% of salary, eligible after 90 days
Remote or hybrid work arrangements
Mission-driven work focused on financial wellness
Values-driven team culture