Senior Performance Marketing Manager

Tapcheck

. Own the inbound paid program from strategy through hands-on execution .

Posted 10/5/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid search campaigns across Google Ads and Microsoft Ads, with a strong focus on lead quality and conversion rate optimization. Proficient in utilizing analytics tools for performance tracking and reporting, while executing strategies independently in a B2B performance marketing environment.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Ads OptimizationWebsite Conversion Rate OptimizationGoogle Analytics 4Salesforce Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisKeyword ResearchBid StrategyBudget ManagementLead Quality OptimizationIterative TestingAudience StrategyCreative TestingCost Per Opportunity OptimizationPerformance Reporting

Soft Skills

Analytical SkillsOrganizational SkillsDetail-OrientedClear Communication

Tools & Technologies

Google Tag ManagerSalesforceHubSpotLinkedIn Ads

Industry Keywords

B2B Performance MarketingMQLSQLOpportunityInbound Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the inbound paid program from strategy through hands-on execution
Manage paid search through Google Ads and Microsoft Ads as the primary qualified-pipeline driver
Drive Sales-accepted demos and Opportunities while improving cost per Opportunity
Optimize account structure, keywords, bids, budgets, ad copy, and landing pages
Improve Quality Scores, conversion rates, and lead quality
Optimize LinkedIn Ads, including InMail, targeting, waste reduction, and lower-funnel conversion tactics
Own website conversion-rate optimization across inbound pages, forms, and offers
Run iterative tests in partnership with Demand Generation and Web teams
Ensure accurate tracking, attribution, and reporting across paid channels using GA4, Google Tag Manager, Salesforce, and/or HubSpot
Deliver bi-weekly performance reports with performance-to-goal analysis, insights, learnings, and recommendations
Partner with Demand Generation and RevOps to connect spend with pipeline and revenue
Help launch new higher-intent inbound channels as the program scales
Report to the Senior Director of Growth Marketing

Requirements

What you’ll need

7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
Track record optimizing for lead quality and pipeline outcomes, including MQL, SQL, Opportunity, and cost per Opportunity
Strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
Strong proficiency in website CRO, including iterative testing on landing pages and forms
Working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail
Experience with Google Analytics 4, Google Tag Manager, and CRM integrations with Salesforce and/or HubSpot
Experience building Salesforce reports and dashboards
Strong analytical skills connecting channel performance to Lead, MQL, and Opportunity outcomes
Ability to set strategy and execute independently with minimal oversight
Highly organized, detail-oriented, and disciplined in execution and reporting
Clear written and verbal communication skills
Must already possess the right to work in the United States without current or future employment-based visa sponsorship
B2B performance-marketing experience preferred

Benefits

Comp & perks

Flexible PTO with no accrual caps
10 paid holidays, including Christmas Eve and New Year's Eve
Medical coverage through Blue Cross Blue Shield of Texas, with PPO and HDHP options
HSA-eligible plan with employer contribution
Dental and vision coverage through MetLife
FSA
Basic Life/AD&D insurance
Employee Assistance Program (EAP)
401(k) with 100% match up to 3% of salary, eligible after 90 days
Remote and hybrid work options