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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and digital media, with a strong focus on campaign optimization, data analysis, and client communication. Proficient in leveraging AI tools to enhance workflows and decision-making in a fast-paced AdTech environment.
Highest-signal resume keywords
Digital Media ExperiencePerformance Marketing StrategyAI Tool ProficiencyDSP Optimization KnowledgeAnalytical Judgment
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisPerformance KPIsMedia BuyingSpreadsheet SkillsPresentation SkillsProblem-SolvingWorkflow AutomationClient ReportingBidding Strategies
Soft Skills
Clear CommunicationDetail-OrientedOrganizational SkillsCritical JudgmentAmbition for Growth
Tools & Technologies
Google SheetsGoogle SlidesAI ToolsProgrammatic ToolsWalled Garden Platforms
Industry Keywords
Streaming TVOLV CampaignsAdTechMarketing FunnelClient Growth
About the role
Key responsibilities & impact- Own performance outcomes for Streaming TV and OLV campaigns, from planning and activation through optimization, analysis, and client-ready reporting
- Take accountability for pacing, KPIs, and issue resolution, including identifying problems before they escalate and driving them to resolution
- Act as a client-facing partner for mid-market and enterprise advertisers, clearly explaining performance, insights, tradeoffs, and recommendations in collaboration with internal teams
- Use performance data to improve results, identify scaling opportunities, and support long-term, evergreen client growth
- Partner with Product, Engineering, and Data Science to surface issues, provide feedback, and improve programmatic tools, workflows, and measurement over time
- Leverage and help develop AI-powered tools and automation to improve campaign analysis, optimization workflows, and speed of learning across accounts
- Apply learnings quickly across clients, platforms, and strategies in a fast-moving AdTech environment
Requirements
What you’ll need- 4+ years of hands-on experience in digital media, performance marketing, or strategy roles, including planning, activating, and reporting on media buys
- AI fluency, including the ability to effectively use AI tools (such as ChatGPT, Claude, Gemini, or similar) to accelerate analysis, problem-solving, communication, and workflow automation, while applying critical judgment to validate outputs and improve decision-making
- Direct experience working in at least one major DSP, with a strong understanding of why bidding strategies and optimization levers are used and the ability to evaluate when they are or are not working
- Solid understanding of the marketing and sales funnel, with experience optimizing toward performance KPIs
- Strong analytical judgment, with the ability to prioritize impact, make tradeoffs, and recommend next steps with incomplete or imperfect information
- Clear ambition to grow beyond a purely executional role by taking on increasing ownership, solving ambiguous problems, improving processes, and stepping into more complex client and strategic work
- Ability to form and defend a point of view using data, even when there is no obvious or “correct” answer
- Highly organized and detail-oriented, while still able to think at the system and account level
- Clear communicator who can explain why something happened, articulate recommendations, and push back when something does not make sense
- Strong spreadsheet and presentation skills (Google Sheets, Slides), including working with formulas and large datasets, and an interest in learning new technology
- Nice to have: Experience working in walled garden platforms (for example Amazon, YouTube, Meta, or similar), with an understanding of their measurement constraints, optimization levers, and tradeoffs
Benefits
Comp & perks- Competitive salary including equity package and quarterly tax assistance (only for Ukraine tax residents)
- Competitive time off plus company wellness days throughout the year
- Team building events
- Annual continued education benefit
- Newbie Productivity Perk
- Monthly stipend
- Currently remote but may be hybrid when there is a physical office
