Brand Strategist – Junior - Mid Level

TAVERN

. Create and steward big brand strategies, clearly defining them and building them over multiple initiatives .

Posted 11/7/2026contractNew York City • New York • United StatesJunior💰 $60,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand positioning and strategic thinking, with a strong ability to deliver creatively inspiring briefs that drive business results. Proven leadership in fostering team cohesion and empowering others while maintaining a deep understanding of consumer trends and brand communications.

Highest-signal resume keywords

Brand PositioningStrategic ThinkingCreative OutputClient CommunicationLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Insight GenerationBusiness StrategyCreative Brief DevelopmentWorkshop FacilitationProblem Solving

Soft Skills

Excellent CommunicationTeam CohesionSupportive Leadership

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

BeverageSpiritsCPGHospitalityConsumer Trends

About the role

Key responsibilities & impact

Create and steward big brand strategies, clearly defining them and building them over multiple initiatives
Own the strategic vision and creative output for assigned business
Deeply understand the client business and what makes it tick
Champion the brand purpose and ensure that it lives across all key touch-points and communications
Identify additional opportunities for the growth of clients’ business and projects, both in the world and within the agency
Forge relationships with internal members of leadership across disciplines and departments, including Design, Client Services, and Operations
Constantly work with internal teams to understand what is working, what is not, and what can be improved
Be the strategic voice and oversee the strategic efficacy of the work in creative reviews
Work in partnership with Creative and Client Services Teams
Set the bar for strategic excellence across clients and projects
Deliver strategic thinking that answers clients’ business problems
Champion creative excellence as an agency
Work on multiple projects and push strategic discipline forward
Empower others and create team cohesion to drive the agency’s strategic agenda forward

Requirements

What you’ll need

2 to 5+ years of experience in a strategy role in an agency setting or brand strategy experience leading pieces of business and pitches in adjacent industry experience
Proven expertise in brand positioning, insight generation, and track record of delivering creatively inspiring, business-driving briefs
Demonstrated ability to think strategically and creatively through examples of exceptional creative output
Ability to serve as both a strong leader as well as a willing doer
Excellent written and verbal communication and presentation skills
Healthy obsession with consumer trends to drive creative ideation
Deep understanding of the roles of brands, communications and communication channels within business plans, particularly beverage/spirits, CPG, and hospitality brands
Experience isolating the real business problems of a client business that a brand and communications strategy can affect
Expertise leading new business opportunities, workshops and facilitating brainstorming sessions
Bachelor's degree in related field, or equivalent training and/or experience
Thrives on direct, honest and supportive communication

Benefits

Comp & perks

24 days PTO per year
Paid holidays
Paid sick leave
401k matching
Medical/dental
HealthAdvocate
One Medical
Teladoc
TalkSpace
Kindbody
Half day Summer Fridays between Memorial Day and Labor Day