Director of Brand

Taxfix

. Set brand strategy and positioning for the group across product, marketing, and operations .

Posted 9/29/2026full-timeBerlin • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development and execution, with a strong focus on integrating brand values into product and marketing initiatives. Proficient in leveraging market data and customer insights to inform brand positioning and campaign effectiveness.

Highest-signal resume keywords

Brand Strategy DevelopmentMarket UnderstandingCollaboration with Product TeamsFluent GermanAI Utilization in Brand Work

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand ResearchATL Campaign ManagementData MeasurementCreative JudgmentService Design

Soft Skills

Direct CommunicationSelf-Directed WorkTeam Collaboration

Tools & Technologies

AI Tools for ResearchCreative Studio Software

Industry Keywords

Brand PositioningCustomer EmpathyLifecycle MessagingProduct Roadmaps

About the role

Key responsibilities & impact

Set brand strategy and positioning for the group across product, marketing, and operations
Keep brand strategy current as the market and business change
Partner with product and product marketing to integrate brand into onboarding, in-product moments, and lifecycle messaging
Contribute a brand perspective to product roadmaps and product strategy
Develop ATL strategy with the in-house creative studio
Run end-to-end ATL campaigns from briefing through concept, production, media, and measurement
Initiate and conduct brand research using customer and market data
Hold customer-facing teams accountable to brand values, positioning, and look and feel
Build brand systems, guidelines, and examples for company use and AI agents
Work hands-on with a small team and collaborate with product and marketing teams

Requirements

What you’ll need

5+ years of hands-on experience in brand work
Strong, current understanding of the market and category
Track record of turning market understanding into decisions
Experience partnering with product and marketing teams as a peer
Native or fully fluent German
Comfortable working in English
Self-directed and able to work effectively in a small team
Direct and candid communication style
Interest in service design and user experiences combining people and software
Sharp creative judgment
Comfortable using AI across research, drafting, and production workflows
Understanding of how AI is reshaping brand work
Balance of data, measurement, customer empathy, and creative taste
Experience proving brand value to product and performance teams

Benefits

Comp & perks

Free mental health coaching sessions
Monthly allowance for an extensive range of services, with flexible rollover
Employee stock options for all employees
30 annual vacation days
Flexible working hours
Generous learning budget
Guidance from internal L&D experts
Work from abroad for up to six weeks every year
Team social events and international get-togethers
Free tax declaration filing through the Taxfix app
Internal support for personal tax-related questions
Dogs welcome in the office
Equal employment and development opportunities