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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B growth marketing, including the ability to develop and execute multi-channel strategies, analyze key performance metrics, and leverage AI for enhanced decision-making. Proven track record in building and scaling growth loops from inception to execution in the German market.
Highest-signal resume keywords
B2B Go-To-Market StrategyGrowth Loop DevelopmentData Analysis and InsightsCustomer-Focused ApproachFluent German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingExperimentation EngineMulti-Channel StrategiesAcquisition MetricsRetention MetricsRevenue MetricsProduct Usage MetricsPrototypingLanding Page DevelopmentNurture Sequences
Soft Skills
AgilityCuriosityCollaboration
Tools & Technologies
AI ToolsMarTechCRM Systems
Industry Keywords
B2B ProductsGerman MarketSelf-EmployedSmall Businesses
About the role
Key responsibilities & impact- Own SE and SMB growth marketing end to end for Germany
- Identify, prioritize, test, and scale growth opportunities using customer conversations, sales calls, funnel data, and market observations
- Build an experimentation engine and multi-channel awareness and demand-capture strategies for new B2B products
- Define ICP segments, channels, messages, user flows, experiences, and scaling plans for each growth loop
- Set success, kill, and scale criteria before launch
- Build prototypes, landing pages, content, onboarding flows, and nurture sequences
- Build B2B acquisition, onboarding, lead-generation, nurturing, inbound-sales handover, retention, and expansion motions from zero to one
- Analyze results, distinguish signal from noise, and recommend whether to scale, iterate, or kill initiatives
- Use AI for discovery, analysis, content, experimentation, prototypes, applets, tools, and repeatable workflows
- Plan and allocate budgets for new B2B motions and growth loops
- Collaborate with paid acquisition, CRM, marketing data, MarTech, B2B product, commercial, Product Marketing, and Creative Studio teams
Requirements
What you’ll need- 5+ years of experience in B2B go-to-market, growth, strategy, or another go-to-market function
- Experience owning a product or business outcome
- Zero-to-one experience taking a new product, category, platform, or business line from initial growth-loop tests through scaling to a multi-channel playbook
- Customer-focused approach, including speaking with customers and listening to sales calls
- Ability to define and interpret acquisition, activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics
- Ability to turn data and insights into decisions
- Agility and speed in testing, pivoting, and scaling ideas
- Curiosity about B2B growth and AI
- Knowledge of the German market, ideally including how self-employed people and small businesses buy
- Fluent German is a big plus, not a must
Benefits
Comp & perks- Free mental health coaching sessions
- Monthly allowance for an extensive range of services, with flexible rollover
- Employee stock options for all employees
- 30 annual vacation days
- Flexible working hours
- Generous learning budget
- Guidance from internal L&D experts
- Work from abroad for up to six weeks every year
- Regular team meetups and social events
- Free tax declaration filing through the Taxfix app
- Internal support for personal tax-related questions
- Dogs welcome in the office