Senior Integrated Marketing Manager

TAXWELL

. Develop and own TaxAct’s U.S.

Posted 10/9/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing U.S. Hispanic marketing strategies, with a focus on integrated marketing planning, cultural insights, and Spanish-language customer experiences. Proficient in leveraging consumer research and brand metrics to drive marketing effectiveness and optimize campaigns.

Highest-signal resume keywords

U.S. Hispanic Marketing Strategy DevelopmentIntegrated Marketing PlanningSpanish-Language Marketing ExperienceConsumer Research UtilizationAgency and Cross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated MarketingBrand StrategyMulticultural MarketingConsumer MarketingCampaign MeasurementSpanish-Language Copy EvaluationMedia StrategyPerformance MarketingCultural InsightsAudience Insight

Soft Skills

LeadershipCollaborationCommunicationCultural Relevance EvaluationStakeholder Engagement

Industry Keywords

U.S. Hispanic ConsumersCultural NuancesLifecycle MarketingPaid MarketingOwned MarketingEarned MarketingCustomer ExperienceBrand MetricsAcquisition DataCreative Platforms

About the role

Key responsibilities & impact

Develop and own TaxAct’s U.S. Hispanic marketing strategy
Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels
Translate business, brand, and audience objectives into clear integrated briefs
Lead the U.S. Hispanic marketing agency relationship and evaluate recommendations and creative work
Champion the Hispanic consumer within TaxAct through cultural and marketplace insights
Partner with Brand and Research on culturally relevant positioning, messaging, creative platforms, and customer experiences
Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization
Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey
Establish measurement across awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and long-term brand and customer growth
Use consumer research, cultural insight, brand measures, and channel performance to improve strategy and integrated marketing plans

Requirements

What you’ll need

Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline
Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization
Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market
Professional fluency in English and Spanish
Ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment
Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization
Strong understanding of paid, owned, earned, and lifecycle marketing
Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders

Benefits

Comp & perks

Opportunity to grow your career within a collaborative and fast-paced marketing organization
Hands-on experience working across brand, product, and digital experiences
A team environment that values ownership, initiative, and partnership
Remote working culture
Supportive, open, and inclusive atmosphere
Equal opportunity employment