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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies, managing budgets, and leading cross-functional teams to achieve business objectives. Proficient in data analysis and risk management within the banking industry, with strong communication and relationship-building skills.
Highest-signal resume keywords
Marketing Strategy DevelopmentBudget ManagementData AnalysisCross-Functional Team LeadershipRisk Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PlanningDigital MarketingProject ManagementData Analysis MethodsAnalytical Software ToolsCreative Brief DevelopmentCampaign ManagementMarket Trend AnalysisConsumer Insights TranslationProcess Improvement
Soft Skills
Effective CommunicationRelationship BuildingCollaborative WorkSound JudgementMentoring
Tools & Technologies
MS OfficeAgile MethodologyBudget Tracking ToolsReporting Techniques
Certifications & Qualifications
Undergraduate DegreeProfessional Certifications
Industry Keywords
Banking IndustryConsumer Deposit ProductsPayments BusinessRisk Management StandardsMarketing Disciplines
About the role
Key responsibilities & impact- Serve as a strategic consultant and primary Marketing contact to the Consumer Deposit Products and Payments business
- Translate business, client, and product strategies into marketing strategies and plans
- Build relationships with business leaders
- Collaborate and negotiate with internal and external marketing partners
- Develop marketing plans, programs, and tactics using digital and direct-to-consumer marketing
- Participate in agile pod sprint reviews and quarterly PI planning sessions
- Oversee campaigns and manage projects for multiple products or an overall segment
- Lead moderate to complex projects and implement process, product, and service improvements
- Create integrated marketing campaigns aligned with business and marketing objectives
- Gather and interpret demographic, attitudinal, and behavioral audience data
- Translate marketing objectives and consumer insights into communication strategies
- Develop creative briefs and evaluate creative campaigns and media strategies
- Oversee execution of tactical media and creative plans
- Lead cross-functional marketing teams and deliver campaign elements
- Develop marketing strategies, plans, value propositions, and proof points
- Monitor results, take corrective actions, and recommend ways to maximize return on investment
- Conduct post-implementation reviews and communicate marketing value
- Manage projects on time, on target, and on budget
- Navigate roadblocks by engaging stakeholders and sponsors
- Track and manage budgets and meet financial reporting requirements
- Analyze data and make recommendations that drive action
- Build innovative solutions and contribute external ideas
- Conduct research and analysis and support presentations to management
- Identify and manage risks and resolve escalated issues
- Monitor service, productivity, and efficiency and implement process improvements
- Provide subject-matter guidance, assistance, and direction to others
- Maintain relationships across business lines and ensure regulatory alignment
- Participate in team development, mentoring, knowledge transfer, and cross-training
- Keep stakeholders informed about project status and relevant activities
- Act as a brand ambassador for the business area and TD Bank
Requirements
What you’ll need- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 5+ years relevant experience
- Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to manage a budget
- Ability to lead, plan, implement, and evaluate program/project activities
- Ability to exercise sound judgement
- Effective oral and written communication
- Ability to work collaboratively and build relationships
- Skill in analytical software tools, data analysis methods, and reporting techniques
- Skill in computer applications including MS Office
- Ability to analyze, organize, and prioritize work while meeting multiple deadlines
- Ability to work independently and as part of a team
- Ability to handle confidential information with discretion
- Deposits product marketing experience preferred
- 5+ years of prominent banking institution experience preferred
- Bachelor's degree in Marketing preferred
- Deep specialized knowledge within marketing planning or line-of-business marketing preferred
- Budget management experience preferred
- Strong presentation and communication skills preferred
- This role is not eligible for TD work visa support or sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship
Benefits
Comp & perks- Variable compensation/incentive awards, including potential cash and/or equity incentive awards
- Health and well-being benefits
- Savings and retirement programs
- Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
- Banking benefits and discounts
- Career development
- Reward and recognition
- Regular career, development, and performance conversations
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Domestic travel opportunities